‘Fetish’ is the lead single from Naomi’s new album, Black Water, set for release on May 17th. They wrote the bare bones, in-your-face lyrics about one of their friends, who unfortunately turned out to be exactly what Naomi had thought.

“‘Fetish’ is a song I wrote about a friend,” says Naomi. “Funnily enough, just a few months after I’d written it, he proved himself to be exactly what I knew he was. If only I’d listened to myself and trusted my gut. I know who I am in the eyes of men – I’m a fetish.”

‘Fetish’ is a fun single that comes with a sexy music video. Naomi admits, “I really leaned into the whole fetish thing. Maybe a bit too much.”

Music has always been a part of Naomi’s life. In fact, their mother says they sang before they spoke. They began learning to play the piano at four years old, picking up the violin at six, and when they were nine, Avril Lavigne released her first single. And Naomi was never the same. They stole their mother’s guitar and never gave it back, and have been writing songs ever since.

When Naomi was fifteen, they started posting their original songs on YouTube. Over the years, they would not only grow as a singer and songwriter, but as a producer. They have released over twenty albums independently, and while you can tell they didn’t really know what they were doing in the beginning, Naomi wears that badge with pride. But with Black Water, they did it differently.

Completely self-written and produced, Naomi’s new album Black Water is a deep and personal project, exploring mental health, bipolar disorder, manipulative relationships, coercion, assault, and healing. From quiet and ambient tunes, to loud and angry rock, to happy pop, to fantasy soundtrack themes, Black Water explores the deepest parts of some of the hardest years of Naomi King’s life.

‘Fetish’ is available now on Spotify, Apple Music/iTunes, and other digital retailers and streaming services worldwide. For more information, please visit naomikingofficial.com.