The world’s first F1® experiential hospitality brand debuts its first US location
BOSTON, Mass. (April 29, 2024) – F1 Arcade (F1Arcade.com/us/), the world’s first premium F1® entertainment experience, today opened its first US location in Boston Seaport. F1 Arcade is a first-of-its-kind experiential venue with show-stopping hospitality and an electrifying atmosphere. The opening of F1 Arcade Boston Seaport brings the thrill of Formula 1 to Boston locals and visitors year-round.
Covering 16,000 square feet across two floors, the striking new venue welcomes guests to a best-in-class Formula 1 social racing experience and incredible hospitality offering. Guests can immerse themselves in the world of Formula 1 by getting behind the wheel of one of the 69 cutting-edge full-motion simulators, and racing the world’s most iconic tracks. Whether it’s Head to Head or Team racing, guests will have the opportunity to take their experience to the next level with the Arcade Hub, where they can create personal driver profiles, earn ‘Arcadians,’ and exchange them for exclusive experiences, merchandise and more.
“We’re thrilled to debut the first US F1 Arcade location in the bustling Boston Seaport neighborhood, following the incredible success in the UK. Guests can enjoy an exceptional adrenaline packed venue and the thrill of racing in one space.
The launch of F1 Arcade Boston Seaport paves the way for our ambitious US expansion, as we look ahead to opening our second venue this Fall in Washington DC.” said Adam Breeden, Founder and CEO of F1 Arcade.
At the striking 37-foot long bar, the true centerpiece of the venue, guests can enjoy a variety of globally-inspired dishes that cater to all (inc. a kids menu). From delectable wagyu beef sliders and Ahi Tuna Tostada, to an impressive Seafood Tower – the menu features a unique taco and flatbread selection, raw bar menu and classic burger lineup. The drinks menu will feature signature cocktails and ‘Designated Drivers’ mocktails, playfully named in homage to the Grand Prix. ‘Start Your Engines’ with a refreshing gin, campari, basil brandy, cherry and Amaro cocktail, before enjoying a Champagne favorite ‘Pole Position’ and finishing the evening with a ‘Smokin’ Lap’ reserve cocktail featuring bourbon, cognac and amaro.
F1 Arcade Boston Seaport will host Formula 1 watch party events, the first in the US where guests can experience Grand Prix races like never before. Kicking off with the upcoming Formula 1 Crypto.com 2024 Miami Grand Prix on Sunday May 5, guests are encouraged to purchase tickets to watch the action on large screen TVs while enjoying unlimited sim racing, DJs, competitions and quizzes with the chance of winning instant prizes. General Admission tickets from $30 and VIP from $95 which includes a welcome Champagne, unlimited food and guaranteed seats in the private room. Tickets are available and the program of races on F1 Arcade’s website this week. Sign up to the waitlist to get the booking link first.
“F1 Arcade is a fantastic example of the evolution of F1 in recent years, and the continued efforts to insert the sport into wider lifestyle and cultural spaces. This immersive experience, which allows fans to race head-to-head on iconic circuits against their friends and family, caters for a wide range of groups and has created a new avenue for us to invite new fans into the drama and excitement of Formula 1. Given our recent growth in the US, it made perfect sense for us to bring F1 Arcade to our passionate US fanbase, and in a city as renowned for sport as Boston, I know the fans can’t wait to.” said Stefano Domenicali, F1 President and CEO.
For those looking for a more exclusive touch, F1 Arcade Boston Seaport features an exceptional 2,400 square foot private room and bar for up to 200 guests. Complete with a dazzling 33-foot long mirrored chandelier and impressive views of the Boston seafront, every detail has been curated to guarantee an unforgettable visit for any type of occasion.
“We’re excited to welcome F1 Arcade and are thrilled they chose Boston Seaport as their first US location.” said Ariel Foxman, Vice President, Brand & Experience, Boston Seaport by WS Development.
F1 Arcade Boston Seaport is the first of an ambitious US roll-out plan, with Washington D.C. set to open Fall 2024 and 30 locations planned for 2025 and beyond.
Fans and non-fans are invited to visit F1Arcade.com/us and follow @F1Acadeusa on Instagram for all F1 Arcade news and updates.
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About the venue
F1 Arcade Boston Seaport, 87 Pier 4 Blvd., Boston, MA 02210
Opening hours:
Monday, Tuesday, Wednesday, and Sunday: 11:00 a.m. – 11:00 p.m.
Thursday, Friday, and Saturday: 11:00 a.m. – 1:00 a.m.
Pricing:
3 races for $20 (standard) / $25 (peak time)
About F1 Arcade
F1® Arcade, the world’s first official premium F1® experiential hospitality brand, launched its flagship 16,000 sq ft venue in London, overlooking St. Paul’s Cathedral, in December 2022. F1® Arcade brings all the excitement, glamor, and thrill of Formula 1® driving to the masses. Featuring full-motion racing simulators, reaction games, huge viewing screens, best-in-class food, and cocktails, with an electric atmosphere. This is social gaming like you have never seen before. An in-house tech team worked in collaboration with Formula 1® and Studio 397, a subsidiary of Motorsport Games, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2. F1® Arcade is the first and only officially licensed social gaming F1® experience specifically designed for the mass market, supported by Formula 1®.
About Boston Seaport
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life. For more information visit bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
About Kindred Concepts
Kindred Concepts Ltd, trading as F1® Arcade, is a standalone corporate entity with an exclusive license from Formula 1 to bring F1® Arcade to market. F1® Arcade is led by Founder and CEO Adam Breeden with a staff of 139 operating out of the UK and US.
About Adam Breeden
Adam Breeden is the Chief Executive Officer and Founder of F1® Arcade and is widely credited as the original pioneer of competitive social and experiential entertainment. Beginning his career as co-founder of the multi-award-winning cocktail bar and restaurant Lonsdale in London in 2002, he has since been recognised for his extraordinary commitments to the international hospitality industry and pioneering the combination of sports with technology to create unsurpassed innovative concepts, founding breakthrough concepts including Bounce, Flight Club, AceBounce, Puttshack, Hijingo, and F1® Arcade
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit wsdevelopment.com
