Pick Up Your Joy-Cons and Dance to Over 20 Exclusive Tracks
With Sanrio’s Fabulous Hello Kitty and Adorable Pals Like
Kerokerokeroppi, Bad Badtz-Maru, and More –
Enjoy 15% Off During Launch Week!

LOS ANGELES – OCTOBER 26, 2023 – Rogue Games, the freshest publisher on the dance floor, and disco dynamite Dabadu Games have announced that confetti-filled, rhythm bonanza HELLO KITTY AND FRIENDS HAPPINESS PARADE has shuffled, rolled, and smoothly stepped its way onto Nintendo Switch today. To celebrate the HAPPINESS PARADE, purchase the game via the Nintendo Store during launch week for a 15% discount.

Made for longtime supporters, new fans, and everyone in between, HELLO KITTY AND FRIENDS HAPPINESS PARADE takes Switch players on a musical adventure through a bright and colorful universe as the titular Sanrio gal and 10 of her iconic buddies like Kerokerokeroppi, Bad Badtz-Maru, Pompompurin and more. Get on your feet and move to the beat of over 40 unforgettable tracks, including 20 new tunes curated exclusively for Switch, plus three new levels and gesture controls!

In HELLO KITTY AND FRIENDS HAPPINESS PARADE, Switch players will twirl their Joy-Cons to spread cheer across 23 different levels and make some new besties along the way. Dance, dance, dance with perfect timing, collect coins, use upgrades, and avoid traps set by the mischievous Kuromi to bring smiles across everyone’s faces. Dress up your favorite pals with funny accessories and pose those paws during mid-parade photoshoots to get the crowd really going.

Gather your posse, pass around the Joy-Cons, and start the party at home or on the go! HELLO KITTY AND FRIENDS HAPPINESS PARADE will have everyone grooving in no time.

ABOUT ROGUE GAMES
Rogue, founded by industry leaders with more than 150+ years of games publishing experience, brings innovative and distinct games to the masses. Its extensive portfolio of games, which spans console, PC, and mobile, features award-winning hit titles including Arcanium, Dust & Neon, Highwater, SPRAWL, and Wonderputt Forever. Rogue also announced a key partnership with Netflix to bring a broad range of badass games to market.

Rogue is headquartered in San Mateo and Seattle.

ABOUT SANRIO
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries.　Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit sanrio.eu and follow on YouTube, TikTok, Instagram, Facebook, and Twitter.