New Apple Original Film “Tetris” will premiere at SXSW on Wednesday, March 15, ahead of its global premiere on Apple TV+ on Friday, March 31, 2023
You’ve experienced the game, now experience the movie it inspired. Relive your arcade days with “The Tetris Experience at SXSW,” a one-day only retro arcade pop-up celebrating the game you couldn’t put down and the story you couldn’t make up. The Tetris Experience is a pop-up that will feature exclusive merchandise from the film, an ‘80s DJ, Tetris gaming status, a photo op inside a giant arcade machine, an AR lens, themed snacks, prizes and more.
“The Tetris Experience at SXSW” will be open on Thursday, March 16, 2023, from 9am – 11pm at the Alamo Drafthouse South Lamar, located at 1120 S Lamar Boulevard.
Apple Original Film “Tetris” tells the unbelievable story of how one of the world’s most popular video games found its way to avid players around the globe. Henk Rogers (Taron Egerton) discovers Tetris in 1988, and then risks everything by traveling to the Soviet Union, where he joins forces with inventor Alexey Pajitnov (Nikita Efremov) to bring the game to the masses. Based on a true story, “Tetris” is a Cold War–era thriller on steroids, with double-crossing villains, unlikely heroes, and a nail-biting race to the finish. “Tetris” will premiere globally on Apple TV+ on March 31, 2023.
“Tetris” is directed by Jon S. Baird from a script by Noah Pink. The film is produced by Matthew Vaughn, Gillian Berrie, Claudia Vaughn, Len Blavatnik and Gregor Cameron, with Zygi Kamasa, Carlos Peres, Iain Mackenzie, Noah Pink, Taron Egerton, Danny Cohen, Amanda Ghost, Vince Holden, Henk Rogers, Alexey Pajitnov and Maya Rogers executive producing.
Follow @AppleTVPlus to join the conversation on social and get updates on #Tetris.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have earned 344 wins and 1,421 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and last year’s Oscar Best Picture winner “CODA.”
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