MIAMI – MARCH 7, 2023 – ViX, the world’s leading Spanish-language streaming service, today announced the start of filming in San Luis Potosí of the authorized bioseries about screen idol Pedro Infante. The new production, SE LLAMABA PEDRO INFANTE (HIS NAME WAS PEDRO INFANTE), starring Mario Morán (“No manches Frida,” “Pasión y poder”) and Ana Claudia Talancón (“El refugio,” “Perfectos desconocidos”), will tell the story of an ordinary young man who finds the strength and inspiration to become a legend.

“We at ViX are proud to be able to immortalize the icon of the Golden Age of Mexican cinema and one of the most important singers of ranchera music in a premium bioseries,” said Vicenzo Gratteri, ViX Senior Vice President for Development. “With SE LLAMABA PEDRO INFANTE, we continue to strengthen our commitment to offering audience-favorite content because of the quality of the storytelling and the charisma of iconic characters from our culture.”

Mario Morán has worked in theater, film and TV, and now has his first starring role, playing Pedro Infante.

“Creating this character is one of the biggest opportunities of my career. It’s one of those projects you’re always looking for as an actor: a character that challenges you and even makes you tremble as you play him. It is an incredibly enriching experience, and the mission here is what needs to be projected through him. Pedro is someone I have studied a lot and still do. He has taught me a lot about both physical and emotional matters,” said Mario Morán.

SE LLAMABA PEDRO INFANTE also features Victoria Escorcia (“Los crímenes de Mar del Norte,” “Milagros de Navidad”) and Julio Bracho (“Cantinflas,” El César”). Also involved in the production are Daniela Álvarez (“La mexicana y el güero,” “Por amar sin ley”), Regina Nava (“Familia de medianoche,” “Pacto de sangre”), Juan Carlos Remolina (“Quién mató a Sara,” “Los minutos negros”), Leticia Huijara (“Sense8,” “Jugar con fuego”), Nacho Tahhan (“Mujer de nadie,” “Selena”), Raúl Sandoval (“Vicente Fernández,” “Jenny Rivera y Bronco”), Mariana Lozada (“Érase una vez,” “La Rosa de Guadalupe”), Julieta Egurrola (“Efectos secundarios,” “Crónica de un desayuno”), Manuel Balbi (“Genesis,” “Casi treinta”), Carlos Gatica (“Desenfrenadas,” “Los ricos también lloran”), Juan Carlos Barreto (“Redemption of a Broken Bind,” “Para volver a amar”), Daniel Martínez (“Sr. Ávila,” “El Señor de los Cielos”), Ana Jimena Villanueva (“Falsa identidad,” “Mi marido tiene familia”) and Gerardo Trejo Luna (“Aquí en la Tierra,” “El Camino del Sol”).

SE LLAMABA PEDRO INFANTE begins in 1917. In a town in faraway Sinaloa, a child is born with no money or future. A dreamer, always in love but with a heart that is constantly broken, he never gives up on becoming someone special. The promise he makes to his mother leads him to become the top music and film star of Mexican cinema’s Golden Age; his songs and characters circle the globe, and when he seems to have everything, death takes him in a tragic way.

The ViX original bioseries features Rubén Galindo (“Hoy voy a cambiar”,” “El retador,” “Sin miedo a la verdad”) as executive producer and showrunner. Alejandro Bazzano (“Travesuras de la niña mala,” “La casa de papel”) and Sergio Siruela (“Herederos por accidente,” “Promesas de Campaña”) join the team as directors. Alexa Muñoz Vidaña (“Buscando la banda Timbiriche,” “5 magníficos”) is associate executive prducer, Guillermo Ríos y María José Mochales are the screenwriters for the epic series.

“Telling the story of Pedro Infante is the biggest and most important project of my career, one I undertake with the commitment and responsibility inherent to telling the story of an idol of the people and of a glorious period in Mexico. In this story, we will touch on every facet of his life, emphasizing his passion for work, his love for Mexico and his generosity,” said producer and showrunner Rubén Galindo about the project.

70% of filming of SE LLAMABA PEDRO INFANTE will take place in San Luis Potosí. Other locations include Hidalgo and Mexico City.

ViX service offers more than 75,000 hours of on-demand content, and over 100 streaming channels all in Spanish. The app is available with two access tiers, one free with ads and one premium plan with a subscription, in the U.S., Mexico, and most of Spanish-speaking Latin America, across all major mobile platforms, connected TV devices and via web on vix.com.