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Valorant, Riot Games selects ProGaming Italia as exclusive partner for italy: AGENT’S RANGE is born

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The publisher has closed an exclusive collaboration with the agency, Progaming Italia, who will organize and manage the entire valorant ecosystem in Italy.

Milan, 17.02.2021 – ProGaming Italia and Riot Games announce their partnership for the promotion of VALORANT in Italy. ProGaming Italia will become the Official Broadcast Partner.

The agreement with Riot Games includes exclusive Italian language production rights of all international competitions, starting with direct coverage of the VALORANT Champions Tour in 2021.
The Italian streams will cover all three levels of the VALORANT Champion’s Tour competitions, which started on 4 February. The next broadcasts will be the Challenger Series from 18 – 21 February, and from 4 – 7 March, transmitted on a dedicated Twitch channel.

ProGaming Italia, with the goal of creating an sustainable ecosystem that offers ever-increasing professionalism for players, teams and fans, has also entered into a strategic partnership with Freaks 4U Gaming, the global marketing agency based in Berlin that has become a pillar of quality in the gaming and esports sector. Together, the two agencies will develop Agent’s Range in Italy.

Agent’s Range Italialaunching in March, will be the official hub for the Italian community of players and fans of VALORANTThe platform will provide a 360 degree offer covering all things VALORANT including news, exclusive editorial content, original videos and more, in addition to providing seamless integration and high visibility for sponsors and partners within the gaming ecosystem.

“We are proud to have found in ProGaming Italia and Freaks4U the two fundamental partners necessary and capable of brining the power of VALORANT esports to Italian players in their own language and we are certain that the final product will exceed everyone’s expectations. This is only one of the collaborations we will have with ProGaming Italia and, generally speaking, the first of many new initiatives in the country that will see Riot Games taking an active role on the front lines to ensure that our players have the best experience possible and give the Italian market the attention it deserves, which, we promise, will only help to further growth.’ Carlo BaroneBrand Manager Italia Riot Games.

ProGaming Italia’s Esports Director, Maurizio Cassano, commented on the partnership: ‘We are grateful that Riot Games selected us as their official partner in Italy for this international adventure. 2020 demonstrated the strong potential of VALORANT as a competitive esports, but it will be 2021 that will usher in the consolidation of the ecosystem necessary to channel the product and push it to the next level. ProGaming Italia is thrilled to be a part of this and – thanks to the cooperation with a recognized an solid esports agency like Freaks4U Gaming –  we are certain that Agent’s Range will quickly becoming the place for the Italian VALORANT community”.
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With ProGaming Italia an amazing team just entered the growing VALORANT ecosystem. Us Freaks are thrilled to be part of this development, to bring the best value to RIOT fans and player in Italy. Together, we can make the brand of Agent’s Range shine and flourish and excite the italian audience for a sustainable community. I can’t wait to see Agent’s Range Italia and Germany grow from our cooperation and synergy in the future.” – Sören von Sebelin – Head of Product Management – Freaks 4U Gaming1 .

For more information and updates about tournaments and the italian Valorant scene, official profiles are available on TwitterInstagram and YouTube as well as the official site of Agent’s Range Italia.

About ProGaming Italia
ProGaming Italia is the agency leader in Italy for the organization of esports and gaming events with a focus on video production and entertainment. The agency has more than 15 years of national and international experience delivering projects and large scale events to inspire players and engage the public, as well as providing supporting services in Business strategy, consulting, marketing, live and digital events, content creation, production broadcast and tournament organization.

About Riot Games
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with Teamfight TacticsLegends of RuneterraVALORANTLeague of Legends: Wild Rift, and multiple work-in-progress titles. Riot is also expanding the world of Runeterra through multimedia projects across music, comic books, board games, and the upcoming animated series Arcane.The annual League of Legends World Championship features qualified esports teams from 12 international leagues. Worlds is the most widely viewed and followed esport tournament, and it is among the largest and most popular gaming and sporting events in the world. Founded by Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California, and has 3,000+ Rioters in 20+ offices worldwide. Riot is certified as a Great Place to Work and has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”

AboutFreaks 4U Gaming
Freaks 4U Gaming Gaming  is a marketing and communications agency with 360’ specialization in esports. The company, founded in 2011, employs more than 200 staff between their central HQ in Berlin and their flagship offices in Cologne, Ivry-sur-Seine, Taipei and Nis. Beyond agency services, the company has also created some of the strongest and most successful esport communities and is a global leader in the creation of esport content.

Vic

Editor / Writer / Producer For Drop the Spotlight