Today, critically acclaimed trailblazer UPSAHL releases her new single “Time of my Life,” an introspective anthem off her debut album due out this October on Arista Records. The pensive track’s melodic hook and punchy chorus put UPSAHL’s addictive sound and songwriting prowess front and center.
Directed by George Gallardo Kattah, the playful video juxtaposes present-day UPSAHL with a younger version of herself, allowing moments of childhood nostalgia to manifest in the now. Raw and vulnerable, UPSAHL invites viewers to tag along as she wonders, “How come all the worst days are in the time of my life?”
Of the song, UPSAHL explains, “I wrote “Time of my Life” about being the happiest I’ve ever been, while simultaneously being the saddest I’ve ever been. I’m at a place in my life where I feel like the highs are really really high, but on the flip side, it makes the impact of the lows even lower. The day we wrote this song, I had the line: “How come all the worst days are in the time of my life?” dancing around in my head… So we ended up making that the chorus and building the rest of the song around it.”
Of the video, she added, “For the music video, George, the director, and I really wanted to emphasize the nostalgia that this song sparks. Personally, I feel like some of my most reflective moments are in the shower, so we wanted the video to take place there, while flashing back to some of the best and worst moments of my life. We wanted it to feel very dramatic and introspective, so we shot the video on a high speed camera at 60-1000 frames per second to make it all look like it’s moving in slow motion.”
LISTEN & WATCH “TIME OF MY LIFE” HERE.
“Time of my Life” follows on the heels of UPSAHL’s recent single “Melatonin,” a “bright, buoyant” (Billboard) track exemplifying the iconoclast’s musical depth and creating another important stop in the journey to her upcoming debut album.
WATCH THE “MELATONIN” VIDEO HERE.
MORE VIA PAPER HERE.
In just a few short years, UPSAHL has penned numerous hits spanning various genres such as Dua Lipa’s “Good in Bed,” Madison Beer’s fiery single “BOYSHIT,” and “Happy Endings” with Mike Shinoda and iann dior. Most recently, UPSAHL collaborated with Anne-Marie and Little Mix and co-wrote “Kiss My (Uh Oh),” released last week. UPSAHL’s track “Stop” was also featured on episode 3 of HBO’s new Gossip Girl revival.
UPSAHL will perform a run of fall dates across the U.S. opening for Olivia O’Brien kicking off August 30th at The Observatory in Santa Ana, CA. She will also make her first-ever headline show debut at the Courtyard Theatre in London this fall on October 12th. FULL TOUR ROUTING BELOW.
2021 OLIVIA O’BRIEN TOUR SUPPORT DATES:
8.30 – Santa Ana, CA – Observatory OC
8.31 – San Diego, CA – Observatory North Park
9.1 – Los Angeles, CA – The Fonda Theater
10.12 – London, UK – Courtyard Theatre*
11.2 – Tempe, AZ – Marquee Theatre
11.3 – Santa Fe, NM – Meow Wolf
11.5 – Houston, TX – Warehouse Live
11.7 – Austin, TX – Scoot Inn
11.9 – Atlanta, GA – Variety Playhouse
11.11 – Nashville, TN – Cannery Ballroom
11.13 – New York, NY – Webster Hall
11.14 – New York, NY – Webster Hall
11.16 – Philadelphia, PA – Union Transfer
11.17 – Boston, MA – Royale
11.19 – Washington DC – Fillmore
11.20 – Detroit, MI – Saint Andrew’s Hall
11.23 – Denver, CO – Gothic Theatre
11.24 – Salt Lake City, UT – Complex – Grand Room
11.26 – Portland, OR – Hawthorne Theatre
11.27 – Vancouver, BC – The Biltmore
11.28 – Seattle, WA – The Showbox