|
New York, NY (February 23, 2023) – UK House at South by Southwest 2023 is set to be the most exciting yet. The UK is building the future of the creative economy and bringing innovation, arts, music, and sports to Austin from Saturday, March 11 through Tuesday, March 14. Witness UK creative expression at its finest with sessions and live content that builds bridges between the real and digital worlds. UK House will be located within the British Music Embassy at The Courtyard at Fourth (formerly Cedar Street Courtyard) at 208 W 4th St featuring programming all day in The Courtyard and interactive exhibits in demonstrations in the East (Experience Zone) and West Bars. Themes range from The Metaverse, eFashion, and Immersive Tech to AI, Sports Tech, and Tech Culture. |
|
|
|
British Consul General in Texas Richard Hyde, looking forward to his second visit to SXSW said, “2022 marked 180 years of the UK having a diplomatic presence in Texas and we were able to celebrate many of the historic ties that bind us. With SXSW in 2023, through UK House and the British Music Embassy, we will be demonstrating the UK of the 21st century at its finest and highlighting some of the UK’s top commercial and cultural offerings that will help to define the next 180 years of our relationship with Texas – and the rest of America!” |
|
|
|
Rupert Daniels, Skills & Services Director for the UK’s Department for International Trade added, “Whether it’s advertising, createch, sports, film, immersive technology or music, the UK’s creative industries have a great reputation for delivering first-class services to international clients around the world. |
|
|
|
“Today, they are focused on creating the future creative economy, in real life, online and in the metaverse. Our companies are at the forefront of creativity and innovation and we invite the business leaders from America that are attending South by Southwest to UK House to experience all that the UK has to offer and connect with some amazing companies. UK House at South by Southwest will be showcasing the future here in Austin. You really do not want to miss the events that we have lined up. And in the evening, we have the next generation of musical talent at our British Music Embassy.” |
|
|
|
For the full program and speaker bios, please visit the official UK House homepage. |
|
|
|
UK HOUSE PROGRAM
SATURDAY, MARCH 11 – METAVERSE: eFASHION AND SPORT-TECH 11:00: Keynote address: The Convergence Revolution – What’s Next for the World of Fashion, Gaming, Entertainment & Tech 11:20: What’s Next for the World of Fashion, Gaming, Entertainment & Tech 12:00: Storytelling in the Metaverse 12:30: Technology for the Metaverse 11:00: Come play in the real metaverse (Partner Programme) 2:00: In Conversation with NFL Player Efe Obada British NFL Player, Washington Commanders. 2:30: Balls, Brands, and Blockchain 3:00: Web3 is transforming the sports industry…what industry next? 3:30: Time – using the transformative power of Web 3 to re-create the Time brand. 4:00: Dynamic Difference: A curious guide to stand-out storytelling. 5:00: Northern Ireland presents …The Trouble with Creativity and Technology…Which Drives Which?
WEST BAR 15:00 Exciting demos from MoveTru and Big Telly (‘The House’ VR experience)
EXPERIENCE ZONE Open to all from 10:00, the Experience Zone houses a range of immersive demonstrations, displaying the best of UK innovation and creativity. Attendees can explore the zone, get hands-on with the experiences and meet the innovators and creators behind them.
Crowd AI: offers a personalized sustainable T-Shirt created by AI, that’s free and comes with an NFT! Rezzil: Experience the world’s leading VR/XR platform for developing elite athletes. Ultraleap: using their world-leading hand-tracking technology and a Pico Neo 3 Pro, users can interact in VR using just their hands – no controllers needed. Charisma: Project Electric Sheep is the latest game-changing release from OpenAI, where you get to explore a dream world of your very own! Anything World: is an innovative platform that combines AI, voice computing, and 3D rendering with layers of behavioral intelligence, it enables users to request and play with any object imaginable. PixelMax: use an innovative approach to high-quality & cost-effective cloud streaming of metaverses to a global audience has led to a partnership with Charisma.ai and Umbrella to create Serendipity, a metaverse space that will showcase the power of AI avatars. Move.ai: have developed a next-generation animation tool combining video with AI, biomechanics, kinematics, and physics to provide AA-quality animation from any video input, including mobile devices. Novalia: Discover the interactive installation on the exterior of the UK house to listen to each night’s lineup at the British Music Embassy.
8:00 onwards British Music Embassy (BME) Opening Night Launch, includes virtual DJ Dex and performances from Warmduscher
Opportunity to see the 2LK The Wonderscape interact through sound, creating a visual masterpiece in response to the musical performances on the main screen.
SUNDAY, MARCH 12: IMMERSIVE TECH AND METAVERSE WEST BAR 10:00: Digital Catapult – Belfast City Council – The Studio Ulster tour will offer a virtual walk-through in a VR headset. 10:00 – 12:30: Royal College of Arts presents the Narrative Ecologies Interactive Demo – The exhibition in collaboration with industry partners, including Epic Games, Unreal Engine, and Snap Inc. The work explores new, meaningful, and accessible ways to tell immersive stories in our world today. 2:30 – 15:15: Getting Your Hands Dirty in the Metaverse. What does it cost and why do I need one? 4:00 – 17:00 Here East: Digital Twin demonstration
COURTYARD 10:00: Guerrillas and Mandalorians: Taming the Global Virtual Production Monster, from Northern Ireland. 11:00: Royal College of Art – convenes: XR stories followed by networking. 12:00: F*ck Conversation: It’s Time to ACT on Climate 12:30: Embracing technology to bring people closer to brands. 1:00: Start-up to Scale-up: Why Brand Building Matters (Partner Programme) 1:30: Here East – Beyond the Hype: What is the point of the metaverse?
EXPERIENCE ZONE Open to all from 10:00, the Experience Zone houses a range of immersive demonstrations, displaying the best of UK innovation and creativity. Attendees can explore the zone, get hands-on with the experiences and meet the innovators and creators behind them. Crowd AI: offers a personalized sustainable T-Shirt created by AI, that’s free and comes with an NFT! Rezzil: Experience the world’s leading VR/XR platform for developing elite athletes. Ultraleap: using their world-leading hand-tracking technology and a Pico Neo 3 Pro, users can interact in VR using just their hands – no controllers needed. Charisma: Project Electric Sheep is the latest game-changing release from OpenAI, where you get to explore a dream world of your very own! Anything World: is an innovative platform that combines AI, voice computing, and 3D rendering with layers of behavioral intelligence, it enables users to request and play with any object imaginable. PixelMax: use an innovative approach to high-quality & cost-effective cloud streaming of metaverses to a global audience has led to a partnership with Charisma.ai and Umbrella to create Serendipity, a metaverse space that will showcase the power of AI avatars. Move.ai: have developed a next-generation animation tool combining video with AI, biomechanics, kinematics, and physics to provide AA-quality animation from any video input, including mobile devices. Novalia: Discover the interactive installation on the exterior of the UK house to listen to each night’s lineup at the British Music Embassy.
The British Music Embassy Presents 7:30: Classical for the now 9:00: Max Cooper – RSVP required.
MONDAY, MARCH 13: AI – NEW MUSIC AND SPORT-TECH COURTYARD Manchester, the city at the beating heart of British music and the place where creativity and tech are merging to drive the next wave of global innovation. 10:00: Beyond the music, blockchain, and BS 11:15: Women’s Soccer – the next e-sports powerhouse? With Rezzil 12:30: Manchester UK, the UK’s top digital tech city with lunch 2:15: Can the music industry help to create a fairer society? 3.30: DJ Rebecca Swarray with networking drinks 5:15: Performance by Ist Ist (Post-punk band)
EXPERIENCE ZONE Open to all from 10:00, the Experience Zone houses a range of immersive demonstrations, displaying the best of UK innovation and creativity. Attendees can explore the zone, get hands-on with the experiences and meet the innovators and creators behind them. Crowd AI: offers a personalized sustainable T-Shirt created by AI, that’s free and comes with an NFT! Rezzil: Experience the world’s leading VR/XR platform for developing elite athletes. Ultraleap: using their world-leading hand-tracking technology and a Pico Neo 3 Pro, users can interact in VR using just their hands – no controllers needed. Charisma: Project Electric Sheep is the latest game-changing release from OpenAI, where you get to explore a dream world of your very own! Anything World: is an innovative platform that combines AI, voice computing, and 3D rendering with layers of behavioral intelligence, it enables users to request and play with any object imaginable. PixelMax: use an innovative approach to high-quality & cost-effective cloud streaming of metaverses to a global audience has led to a partnership with Charisma.ai and Umbrella to create Serendipity, a metaverse space that will showcase the power of AI avatars. Royal College of Art- New Rendezvous Street: an archaeology of the future. Help build and populate a new, immersive, inventive, and inclusive digital environment – which will emerge, grow and evolve throughout the course of SXSW. Novalia: Discover the interactive installation on the exterior of the UK house to listen to each night’s lineup at the British Music Embassy.
TUESDAY, MARCH 14: DIGITAL, IMMERSIVE, TECH CULTURE WEST BAR 2:00 – 4:00: Meet the team behind FOCUS Wales International Music and Film Showcase Festival, Creative Wales, and a host of Welsh creative businesses; to find out about the latest projects and initiatives happening at home and internationally. Rsvp – required and Badge holders – Networking event with drinks.
COURTYARD 9:30: British Interactive Media Association presents Navigating the Future of Digital Creativity: Insights from Industry Leaders, Powered by Forecast – with BBC Interactive and Meta 11:00: Seeing Stars: The Five Golden Rules of working with Brand Ambassadors. 11:30: The C-word: Advertising’s guilty secret (Partner Programme) 12:00: How the Creator Economy is Redefining Brands 12:30: AI, NFTS and Merch 1:00: Pop Culture Brand Experience: Frontline in the war for attention. UK Immersive Takeover British Underground working with Arts Council England, British Council, UKRI/Audience of the Future 1:30: In Pursuit of Repetitive Beats – In Conversation with Darren Emerson (Director) and Mia Bays (BFI) 2:00: New Frontiers – exploring international collaboration in art and tech. 3:00: Miroshot bringing VR to Music – Audiences will experience a one-of-a-kind live concert, transported between the real world and the virtual, powered by technology created by the band’s UK tech startup Mirocolabs. 4:30: UK Immersive Networking Party Meet the hosts and participants of the UK Immersive Takeover including producers, directors, curators, funders and collaborators for networking drinks and live music from fast-rising UK acts Desta French and Folly Group. Presented in partnership with Arts Council England, British Council, Futures Lab, BFI, British Underground
EXPERIENCE ZONE Open to all from 10:00, the Experience Zone houses a range of immersive demonstrations, displaying the best of UK innovation and creativity. Attendees can explore the zone, get hands-on with the experiences and meet the innovators and creators behind them. Crowd AI: offers a personalized sustainable T-Shirt created by AI, that’s free and comes with an NFT! Rezzil: Experience the world’s leading VR/XR platform for developing elite athletes. Ultraleap: using their world-leading hand-tracking technology and a Pico Neo 3 Pro, users can interact in VR using just their hands – no controllers needed. Charisma: Project Electric Sheep is the latest game-changing release from OpenAI, where you get to explore a dream world of your very own! Anything World: is an innovative platform that combines AI, voice computing, and 3D rendering with layers of behavioral intelligence, it enables users to request and play with any object imaginable. PixelMax: use an innovative approach to high-quality & cost-effective cloud streaming of metaverses to a global audience has led to a partnership with Charisma.ai and Umbrella to create Serendipity, a metaverse space that will showcase the power of AI avatars. Royal College of Art- New Rendezvous Street: an archaeology of the future. Help build and populate a new, immersive, inventive, and inclusive digital environment – which will emerge, grow and evolve throughout the course of SXSW. Novalia: Discover the interactive installation on the exterior of the UK house to listen to each night’s lineup at the British Music Embassy. |
UK HOUSE AT SXSW 2023 ANNOUNCES DAYTIME PROGRAM
