SCUF Gaming Partners with Coca-Cola Creations to Release Limited Edition Controller and Headset

ATLANTA, GA, May 2, 2022 – SCUF Gaming, creator of the high-performance gaming controller category (NASDAQ:CRSR), today announced a collaboration with Coca-Cola® that features a run of limited-edition SCUF Reflex Pros, SCUF H1 headsets, CORSAIR K65 keyboards, and CORSAIR mouse pads.

These specially designed products, including the custom designed SCUF Reflex Pro Byte, are inspired by Coca-Cola Byte, the latest product from Coca-Cola’s new global innovation platform, Coca-Cola Creations.

“We’re known for innovation and the power of connection that we bring to our products. This opportunity with Coca-Cola and the Byte collection offers our community uniquely designed products at the intersection of creativity, gaming and culture.” said Diego Nunez, Vice President of Gaming Marketing at CORSAIR. “We’re thrilled to partner with Coke on such an exciting launch and hope they enjoy these limited-edition items.”

Designed in conjunction with the Coca-Cola Byte aesthetic, these limited-edition SCUF and CORSAIR products capture the metallic ethos of the original aluminum can while encapsulating the retro spirit and vintage feel associated with old-school gaming. Think 1980s Pac-Man with a modern pop.

The base colors are lilac and black, and there are unique design elements throughout the entire collection. For example, the pixelated pattern on the mouse pad is layered with light gray to add depth and dimension – a nod to 3D wireframes. The Coca-Cola logo is pixelated, deliberately oversized and is placed directly on the space bar of the K65 keyboard. There’s also an Easter egg hidden on the keyboard. (Hint: Look for the hot pink keys!)

“Coca-Cola Byte isn’t just the drink for gamers; it’s the drink for dreamers,” said Karen Schohan, Senior Licensing Manager at The Coca-Cola Company. “It’s meant to teleport you to a place filled with wonder – one with adventure, excitement, and possibilities. And, like gaming, the only thing that makes it taste sweeter is when it’s shared together. We hope you love these new Byte products as much as we do.”

Beginning May 1, the limited-edition run of 500 Reflex Pros, 500 H1s, 500 CORSAIR K65s, and 500 CORSAIR mouse pads will be sold exclusively at www.ScufGaming.com/Byte.

The SCUF Reflex Pro Byte starts at $249.99. The custom H1 headset starts at $149.99, the CORSAIR K65 keyboard starts at $129.99, and the CORSAIR mouse pad starts at $59.99. All are available for purchase exclusively at www.ScufGaming.com/Byte.

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta, and other sparkling soft drinks. Our hydration, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

 

About SCUF Gaming

SCUF Gaming®, innovator and creator of high-performance gaming controllers, provides superior accessories and customized gaming controllers for console and PC that are used by top professional gamers as well as casual gamers. Built to specification, SCUF controllers offer a number of functional and design features custom built to increase hand use and improve gameplay. SCUF controller features are covered by 180 granted patents and designs, and another 38 pending patent applications, focusing on four key areas of a controller: the back control functions and handles, the trigger control mechanisms, the thumbstick control area, and the side-mounted configurable SaxTM button placements. In December 2019, SCUF Gaming was acquired by CORSAIR, and remains a separate brand within CORSAIR.

For additional information about SCUF Gaming, please visit scufgaming.com or follow us on Twitter, Facebook, Instagram, YouTube, Twitch, or Snapchat.