Square Enix, The Pokémon Company, Ubisoft, join the jam-packed weekend
SEATTLE – August 10, 2023 – Show organizers ReedPop and Penny Arcade reveal that former Nintendo of America president Reggie Fils-Aimé will take the stage as this year’s keynote speaker for PAX West, the West Coast’s most-attended gaming event. A slew of newly announced AAA exhibitors will join Regie at PAX including The Pokémon Company, Ubisoft, Square Enix, and more.
Reggie will take the Main Stage on Friday, September 1, 2023, for a fun and personal keynote speech celebrating his career. Reggie is an award-winning innovator and disrupter most recognized as the former President and Chief Operating Officer of Nintendo of America, the largest division of the Japanese entertainment company Nintendo Co., Ltd.
Since retiring, Reggie has focused his energy cultivating the next generation of business leaders through public speaking, board service and the book, DISRUPTING THE GAME published by HarperCollins Leadership. In addition to his charitable pursuits and passion for education and gaming, Reggie also founded Brentwood Growth Partners to help emerging companies scale and create world-class cultures. For a chance to participate in his Q&A, submit a question via this form.
Genshin Impact voice actors Brittany Cox (Fischl), Christina Costello (Collei), Kelly Baskin (Amber), Laila Berzins (Xiao), Stephanie Southerland (Jean Gunnhildr) will also join the celebration of games with a special Genshin Impact Q&A and autographing sessions every day of the show.
When attendees need a break from playing the latest demos, a packed schedule of panels awaits featuring a variety of topics from lighthearted discussions about fan-favorite franchises to more vital topics in the gaming industry. PAX Arena also returns with a weekend filled with intense esports tournaments, including Stream Stars with Among Us and Almost Pro with Street Fighter 6. Gaming communities will also come together in free play areas dedicated to tabletop, handhelds, and consoles.
“My body is ready to Keynote PAX West,” said Reggie Fils-Aimé. “I’ve always loved attending this event, and I hope my talk inspires fans to conquer their next level.”
“There are legends, and then there are Legends with a capital L,” said Jerry Holkins, founder of PAX, Penny Arcade, and Child’s Play. “Reggie Fils-Aimé is one of the latter.”
Four-day PAX West 2023 badges are available now for $260, while individual day passes go for $71 each. For more info, check out the PAX West website, and follow PAX on Twitter, Facebook, Twitch, YouTube, and Instagram.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Star Trek Missions and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
