Intentions only get you so far / What if I’m just a selfish prick? / No regard / I’m always running out of time
Following the release of their sixth studio album This is Why, beloved band Paramore have dropped a music video for their latest single “Running Out Of Time.” Directed by Ivanna Borin, the video follows the band through a trippy and colorful dreamscape and includes a fashion tribute to punk originator Vivienne Westwood. Hayley Williams wears a vintage 1990 Westwood bustier as well as a metallic yellow dress from the Spring/Summer 2016 collection. The band previewed the infectious new single last week at their Opry release show in Nashville, performed it at their headline show for the Super Bowl Festival in Arizona and then took the track to late night, playing it on Jimmy Kimmel Live! on Tuesday night. Hayley also broke down the track for Genius Verified last week.
Of the track, Hayley says, “When we first started writing the album I wanted to challenge myself to write about ordinary things. I am horrific at time management and that feels about like the most mundane thing anyone could talk about… seemed like a fun challenge. It kept me from getting all deep and dark which is actually an easier place, internally, for me to dwell. Then again, expanding on those feelings isn’t all that different from the anxieties a lot of us feel about living on planet earth in 2023.”
This Is Why is the band’s most critically lauded release to date and the album’s title track gave them their first #1 at Alternative Radio in the US and was voted “Hottest Record Of The Year” by listeners to BBC Radio One in the UK.
The spring sees Paramore embark on their own global tour in support of This is Why, kicking off in South America in March, followed by a UK run in April, and a North American run starting in May. Support comes from Bloc Party, Foals, The Linda Lindas and Genesis Owusu. For the band’s largest headline arena shows in more than a decade they’ll make stops at some of the most iconic venues including two nights at London’s O2 Arena, two nights at New York’s Madison Square Garden, Toronto’s Scotiabank Arena, Austin’s Moody Center, two nights at Los Angeles’ Kia Forum, Seattle’s Climate Pledge Arena and more before wrapping up in St. Paul, MN at Xcel Energy Center on August 2nd. The band are donating a portion of their ticket sales to organizations working in areas of essential community support, including Support & Feed and REVERB.
When Paramore revealed they were recording together in January 2022 the response from music fans around the world was immediate and celebratory. In the time since the Grammy-winning, RIAA-certified multi-Platinum band released their last album, After Laughter – and Hayley Williams unveiled two lauded solo albums – Paramore have become more popular than ever. Over the last few years Paramore’s influence and popularity has snowballed, as the age of streaming organically propelled them into a position as one of the world’s biggest, most culturally compelling rock bands. For the band, who formed as teenagers in Tennessee, their 20 year trajectory has seen them grow from youthful outsiders to bone-fide pop culture icons, permeating the musical landscape by inspiring a new generation of musical talent.
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