HOSTED BY UNCLE LUKE & JERMAINE DUPRI WITH PERFORMANCES BY BIG BOI, FLO MILLI, YING YANG TWINS, 21 LIL HAROLD, DJ DRAMA, KP THE GREAT, DJ JELLY, AND A SPECIAL GUEST
PRODUCED BY MASS APPEAL IN ASSOCIATION WITH SWIRL FILMS CARLOS NEAL/ FREAKNIK FESTIVAL, AND HULU
New York, NY. March 4, 2024. In celebration of the SXSW world premiere of entertainment company Mass Appeal and streaming giant Hulu’s newest documentary “Freaknik: The Wildest Story Never Told,” they’ve joined the SXSW lineup to bring the essence of ATL’s most infamous event to Austin for one night only! Held at STUBBS BBQ on March 13, the ALL ATLANTA showcase will feature a screening of the highly anticipated documentary and guest performances from beloved Atliens, who helped develop the sound and style of Hip Hop’s Southern Capital. Co-hosted by legendary Hip Hop architects Jermaine Dupri and Luke “Uncle Luke” Campbell, the showcase will include sets from iconic rapper Big Boi, Flo Milli, Ying Yang Twins, 21 Lil Harold, DJ Drama, KP The Great, DJ Jelly, and more.
“Freaknik: The Wildest Story Never Told” is a celebratory exploration of the iconic Atlanta street party that started as a Black College cookout but grew to draw thousands annually throughout the 80s and 90s, defining Atlanta as a cultural hotbed. Freaknik soon became known for its lurid tales of highway hookups and legendary late-night parties that ultimately led to the festival’s downfall. At its height, Freaknik was a traffic-stopping, city-shuttering juggernaut that has since become a cult classic. Though it ceased over two decades ago, the infamous legacy still resonates through nostalgia and a new generation’s longing for a carefree platform that celebrates and promotes black excellence, joy, and fortitude. “Freaknik: The Wildest Story Never Told” makes its world premiere out of SXSW at 9:30PM CT on March 12.
From Mass Appeal, the company that brought the world Wu-Tang Clan: Of Mics and Men,” in association with Swirl Films and co-produced by Carlos Neal / Freaknik Festival, Freaknik: The Wildest Story Never Told offers an intimate glimpse into an enduring legacy while acknowledging the complexities Freaknik introduced into the social fabric and leaving an indelible mark on the cultural landscape of Atlanta and Hip Hop. Freaknik: The Wildest Story Never Told premieres March 21 on Hulu.
About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Follow Mass Appeal on all social platforms @massappeal.
About Hulu
Hulu is the leading and most comprehensive all-in-one premium streaming service that offers an expansive slate of live and on-demand entertainment, both in and outside the home, through a wide array of subscription options that give consumers ultimate control over their viewing experience. As part of the Disney Entertainment segment, Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content available exclusively on Hulu – and award-winning Hulu Originals, both with and without commercials. With Hulu + Live TV, subscribers receive a unique combination of access to 95+ live news, entertainment and sports TV channels from 20th Television, The Walt Disney Company, ABC, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Discovery Networks, as well as Hulu’s on-demand library, Disney+, and ESPN+ included as part of the base plan. Visit hulu.com to subscribe or learn more about the service.
About Freaknik: The Wildest Party Never Told
From Executive Producers Luke Campbell, Jermaine Dupri and 21 Savage, and masterfully crafted by Mass Appeal & Swirl Films, Freaknik: The Wildest Party Never Told is a celebratory exploration of the boisterous times of Freaknik, the iconic Atlanta Street party that drew hundreds of thousands of people in the 80s and 90s, helping put Atlanta on the map culturally.
Film Credits:
From Mass Appeal in association with Swirl Films, Freaknik, The Wildest Party Never Told is executive produced by Luther “Uncle Luke” Campbell, Jermaine Dupri, 21 Savage, Terry “TR” Ross, Melissa Cooper, Alex Avant and Tresa Sanders. Geraldine L. Porras and P. Frank Williams serve as executive producers with Porras serving as showrunner and Williams as Director. Eric Tomosunas executive produces for Swirl Films and Peter Bittenbender executive produces for Mass Appeal. The film is produced by Swirl films’ Jay Allen and Nikki Byles.
Film Subjects:
Luther “Uncle Luke” Campbell, Jermaine Dupri, 21 Savage, Lil Jon, CeeLo Green, Too $hort, Killer Mike, Kenny Burns, Rasheeda, Jalen Rose, Shanti Das, Marc Lamont Hill, Sharon Toomer, Tony Towns, Amadi Boone and more.
