(March 4, 2024) Superfan Promotions — the Los Angeles-based marketing agency devoted to creating promotional campaigns for cartoonists, novelists, publishers, comic conventions, and art festivals — is promoting two key members of the Superfan Promotions team and expanding its ranks by adding a respected industry figure. Effective immediately, Pamela Horvath is the Superfan Promotions Executive Director and Hanna Bahedry has been promoted to publicist. Horvath, Bahedry and Superfan Promotions owner David Hyde are now joined by Dustin Holland, the former Lead Interviews & Reviews Editor at CBR, where he also worked as a critic and writer. Holland is the new Superfan Promotions’ publicity coordinator.
“No one wants to be marketed at, but readers and fans do want to have a conversation about books and art,” said Hyde, who founded Superfan Promotions in 2013. “How and where we talk about comics and novels has changed dramatically in recent years, but our core mission at Superfan Promotions remains the same: to create and curate a dialogue that encourages people to discover new stories. I’m incredibly proud to work alongside a team of talented colleagues, who want to champion the arts.”
Superfan Promotions current clients include AHOY Comics, Arsenal Pulp Press, Clover Press, Comixology, Dark Horse Comics, Fantagraphics, Flux House Books, The Folio Society, Iron Circus Comics, Hex Publishers, Lerner Books, Monstrous Books, Oni Press, Random House, Severed Books, and Wandering Planet Toys.
“I love reading, and when I found myself opening a graphic novel with words AND art — oh so many years ago — well, I was hooked and knew I needed to spread the word, and I’ve been doing that ever since,” said Horvath. “Working alongside David — my longtime colleague and mentor — and Hanna, to promote comics and the many talented people who create them is an absolute joy. I’m extremely thankful for our clients and am excited for the future of Superfan Promotions.”
“The Superfan team is a special one and I’m thrilled to be an integral part of it,” said Bahedry. “David and Pamela have built a truly exemplary support system for creators and publishers which makes showing up to work a pleasure every day, and I look forward to continuing our efforts in my new role to connect quality art and stories with the folks who will love them.”
“I’m so happy to be joining Superfan Promotions,” added Holland. “David, Pamela, and Hanna’s passion for great comics and stories is infectious, and I’m excited to work with them to help shine a spotlight on some amazing creators and their work.”
For more information, follow Superfan Promotions on X and Facebook.
David Hyde has over two decades of publishing experience. He began his career at the Tattered Cover Bookstore in Denver, CO. He worked at Random House for five years, at Vintage and Anchor Books, promoting acclaimed literary writers like James Ellroy, Jonathan Lethem, Alexander McCall Smith, Haruki Murakami, and Richard Russo, and and bestselling nonfiction non-fiction writers including Pico Iyer, Gary Kinder, and Erik Larson. Prior to founding Superfan Promotions in 2013, David ran the publicity department at DC Comics for nine years, working with a team of publicists who brought unprecedented and sustained national press attention to mainstream comics. As the founder of Superfan Promotions, he’s promoted bestselling writers and artists including Margaret Atwood, Gabriel Bá and Fábio Moon, Matt Kindt, Bryan Lee O’Malley, Marjorie Liu, Tula Lotay, Mike Mignola, Dustin Ngyuyen, Ed Piskor, Mimi Pond, Eric Powell, Bill Sienkiewicz, and Sana Takeda.
Pamela Mullin Horvath was introduced to comics as a publicist for Pantheon Books, where she publicized an array of titles which included graphic novels by such acclaimed creators as Dan Clowes, Charles Burns, Kim Deitch, and Jessica Abel. Foreshadowing her future, she worked on the campaign for MYTHOLOGY: The DC Comics Art of Alex Ross. Years later, Pamela found herself walking the hallowed halls of Vertigo/DC Comics with David Hyde where she worked with some of the most well-known comic book writers and artists in the industry including Neil Gaiman, Grant Morrison, Scott Snyder, Amanda Conner, Jeff Lemire, Bill Willingham, Sarah Glidden, Dean Haspiel and many more. She joined Superfan Promotions in 2016 as Director of Publicity. She currently leads the PR for Comixology Originals, Amazon’s exclusive digital content line.
Hanna Bahedry joined Superfan Promotions in 2019 as publicity coordinator. Hanna has worked with the Hill Nadell Literary Agency, Unnamed Press, Humanoids, Fantagraphics, Alanna Feldman Scouting, Wesleyan University Press, Papazian-Hirsch Entertainment, and the Institute for Cultural Inquiry, among other places. She has worked as a publicist, proofreader, book editor, copywriter, scriptwriter, researcher, manuscript reader, ghostwriter, and bookseller. Hanna studied creative writing and social, cultural, and critical theory at Wesleyan University, where she received the Horgan Prize. Her fiction and comics have been published by always crashing, the Maine Review, and AHOY Comics.
Dustin Holland is a lifelong comic fan and reader. He is the former Lead Interviews & Reviews Editor at CBR, where he also worked as a critic and writer. Before CBR, he worked for years as a bookseller in front range Colorado. Dustin is the author of multiple collections of poetry, and his work has appeared in The Bluto Review, Bubbles Fanzine, Meow Wolf’s Convergence Station Newsstand, Heavy Feather Review, and numerous self-published comics and zines.
