Grab your running shoes and commemorate this incredible milestone with new costumes, game content, community contests, and more inspired by Minion Rush communities from around the world
PARIS, FRANCE – February xx, 2023 – Gameloft, in collaboration with Illumination and Universal Games and Digital Platforms, today announced news of global proportions. The Minions are packing their bags and going on the road in celebration of 10 years of the hit mobile game Minion Rush, which is inspired by Illumination and Universal Pictures’ Despicable Me, the most successful animated film franchise in history. Since launching a decade ago, Minion Rush has become one of the most popular and widely downloaded mobile games of all time, with more than 1 billion downloads across iOS, Android, and other supporting devices, and was also the first mobile game based on a film property to reach the 1 billion downloads milestone.
The Minion Rush World Tour will be making in-game stops to celebrate top players all around the globe, with each month focused on a specific country and filled with fun and unique digital activities designed around the game’s 10 year anniversary. Activities awaiting players include community contests, themed in-game content, user-generated content, and more.
All year long, the Minions will be celebrating in-game in the following countries, with special stops and other surprises along the way announced later:
-
China
-
France
-
Japan
-
Brazil
-
United Kingdom
-
10th Anniversary Party (Global)
-
United States
-
Indonesia
-
Germany
-
Mexico
-
Italy
“Since its launch 10 years ago, Minion Rush has taken the world by storm thanks to its compelling runner gameplay and the signature subversive humor of the Minions,” said Stanislav Sadkeyev, Game Manager at Gameloft. “We have an entire year’s worth of incredible content for our most dedicated players and communities as well as those new to Minion Rush and the fact that we’re also celebrating on a global scale only adds to the excitement.”
“Minion Rush’s success is a reflection of our incredible player community who continue to embrace the fun and accessible gameplay and provide valuable input, helping shape what the game has become over the last decade,” said Jim Molinets, SVP of Production, Universal Games and Digital Platforms. “We look forward to celebrating this significant milestone with our fans all year long and delivering fresh new content and updates.”
About Minion Rush
Minion Rush is a collaborative effort between Gameloft, Illumination and Universal Games and Digital Platforms, that resulted in an endless running game that takes a run on the wild side with the incredibly fun and mischievous Minions. With more than a billion downloads across iOS, Android, and other supporting devices, the game can be enjoyed offline, anytime. Players can run through cool locations, dodge devious traps, battle vile villains, and collect loads of bright, beautiful bananas!
Now that Gru’s gone good, the Minions have a new goal: to become the ultimate Secret Agents. They’ve created dozens of fun costumes that don’t just look slick, but have unique skills, such as extra running speed, grabbing more bananas, or turning into a Strikethrough!
Players will run through various locations, from the Anti-Villain League HQ to Vector’s lair, or the ancient past. Each location has its own unique set of obstacles to overcome, so players must keep their eye(s) peeled! And once they’re ready, they can enter the Top Bananas Room to compete against players from all over their region—or even the world—in an endless running mode to unlock tons of prizes.
Best of all, all of this fun can be played offline without Wi-Fi, so players can enjoy the main features of the game anytime, anywhere.
For more information regarding Minion Rush and the 10 year anniversary World Tour, please visit: https://minionrush.com/
Join the game’s community on Discord at: https://discord.com/invite/
Tracking link: https://gmlft.co/world-tour
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 58 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s soon-to-be released The Super Mario Bros. Movie will join a studio library that includes two of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films include the new The Super Mario Bros. Movie in April 2023 and Migration in December 2023.
About Illumination’s Despicable Me & Minions
More than ten years after their creation, Gru, the world’s greatest supervillain, and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions into the most successful animated film franchise in history, earning more than $4.6 billion at the worldwide box office.
The franchise includes Minions, one of the top five highest-grossing animated films of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office. The franchise’s most recent film, Minions: The Rise of Gru, shattered box office records with the highest grossing July 4th opening weekend in U.S. history and became the #1 film internationally and worldwide.
Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions— including Kevin, Bob, Stuart and Otto —have become icons of self-expression in pop culture on every continent of the globe.
Beneath the over-the-top antics and seemingly misguided intentions of the Minions, the franchise explores themes of loyalty, friendship and an unspoken narrative about the families we choose and devote ourselves to defending. The franchise reflects the idea that whoever you are, or whatever your dreams, you can find your tribe and become a family, no matter how unconventional.
About Universal Games and Digital Platforms
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Products & Experiences (UP&E), which is chartered with globally expanding the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. The company’s extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation. www.
