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Boulies launches the ELITE Series gaming chair and chair FIT Series office

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LONDON 18 JANUARY 2023, UK based premium office and gaming chair specialist, Boulies, today announces the arrival of its latest series of ultra-comfortable chairs for both gaming and office use. The new ELITE Series are perfect for gaming and entertainment, combining multiple adjustable features, and upgraded luxurious materials, whilst the award-winning FIT Series with an adjustable base, built in lumbar support and floating neck support is ideal for the office or home. Both the ELITE and FIT Series are available in several designs and colours.

ELITE Series

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Boasting high-grade materials, improved ergonomics and an eccentric yet elegant design, the Boulies ELITE Series stand out from other gaming chairs on the market. With a specially designed backrest that conforms to the natural curvature of the spine, a person with the average body can rest comfortably without relying on a headrest or lumbar pillow with the weight distributed evenly across the chair for a more comfortable seating experience. For different body shapes, a headrest pillow and a lumbar pillow is also included.

The chairs, featuring 8-way adjustable aluminium constructed armrests and new redesigned arm pads ensure that elbows are held comfortably in whatever position is desired. They also include a stepless backrest reclining control and multi tilt mechanism with height adjustment, rocking tilt switch (with lock function) and tilt tension adjustment, making the chairs ideal for all activities or even for relaxing or sleeping!

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Available in multiple colour options, the ELITE Series also have two material options – Ultraflex PU and water repellent fabric. The Ultraflex PU ‘leather’ is durable, soft, smooth, and comfortable. Partnered with a microfiber suede, alike that used in sports cars, this perforated leather design allows the material to breathe and stay in pristine condition for as long as possible.

Boasting a special dyeing and finishing process, and woven with high-strength fibres, the signature water repellent fabric design is incredibly durable, strong and breathable. Additionally, to prevent the outer layer of the fabric becoming saturated with liquids, Boulies has added a coating to the fabric to ensure it is water repellent for any little accidents that may occur.  Both options include a neck pillow for added comfort.

The chairs use smooth rotating XL PU casters which are durable and wooden floor friendly, so it can be used with no fears of marks. The base of the chairs is an upgraded premium metal for extreme stability and strength. Each base is perfectly balanced and strong to bear most weights. For height control, a class 4 gas lift – which is the best class of gas hydraulics for stability and safety, including safety certifications such as BIFMA(by SGS) – is utilised to ensure people of all heights and sizes can use the chairs in comfort.

The Boulies ELITE Series chairs are available in Ultraflex Polyurethane in Black, Blue and White and stylish water repellent fabric in Charcoal, Carolina Blue and Ash Grey from £289.99 (with £50 New Year discount currently live) from the Boulies UK website and from $279.99 (with $60 New Year discount currently live) on the U.S. Boulies website.

FIT Series

Winner of multiple awards including I.D.E.A. Furniture & Lighting 2021, Reddot Award Office Furniture and Office Chairs 2021, and Good Design Award Household 2021, the FIT SERIES chairs are aligned with the human body contour, with an ergonomic design for full range protection of the spine with precision support. Instead of deliberately flexing the spine, it adjusts all the way to fit an individual’s spine to for the optimum seating posture.

Manufactured with similar fabric to that used on car seats, the Boulies polymer fabric provides a high-level of comfort and unparalleled soft touch. With high-density weaving technology, the fabric is 10x more durable than regular fabric materials and keeps those using cool all day while working. The breathable dual-cure BioCurveTM cushion boasts a dual-curve design for inner and outer layers. Engineered for the body curve support, it distributes weight evenly whilst the soft sponge foam ensures support all-day. It also includes a special ventilation slot at the bottom for airflow.

For extreme comfort, an adjustable seat base can be moved forwards and backwards with the push of a button, enabling the chair to adapt to the shape of the legs, offering users of any height considerable freedom of movement. The integrated headrest can also be adjusted for improved ergonomic support for the head, neck, and shoulders by moving up, down or even rotated. Additionally, with three pre-set standard angles, the fit series backrest is designed to easily adjust to the correct angle or switch between them as desired for perfect alignment with any body shape and contour while keeping safe.

Like the ELITE Series, the FIT series also feature adjustable 4D Armrest PU arm pads, allowing the armrest to be adjusted in 8-directions to fit the elbows perfectly.

The components, including the thin yet strong frame, PU Soft Caster with aluminium wheelbase and top of the range gas cylinder are built to last. Tested by certifications for safety and durability, Boulies test all chairs thoroughly to ensure they can stand the test of time. So confident is Boulies that it offers a 6-year warranty on all functionality portions of the chair, meaning users can sit comfortably for many years.

The Boulies FIT Series chairs are available in Regular and Pro Frabric as well as Pro Nappa leather in colours such as Zebra, Grey, Black, Green and Brown on the Boulies UK website from £379.99, including a New Year £100 discount. They are also available on the U.S. Boulies website from $670 with a $100 discount.

About Boulies

Boulies™ is a chair brand which started in UK, 2015 and since then is has always looked for the perfect balance between the comfort and support. With premium materials such as microfiber suede, and bunch of functions, the company is incredibly proud of its chairs.

In April 2015, the first Boulies chair was launched, receiving fantastic acclaim. The company created chairs in high quality with direct sales, allowing customers to purchaser without retailer or distributors’ fees. With great customer and aftercare services.

In 2019, Boulies began selling its chairs worldwide inc countries including the United kingdom, United States, China and regions Europe. Now, the Boulies product line is upgraded with four series of chairs  for customers to choose from: The Master series, Ninja series, Ninja pro series and Elite series. All have their own highlights to cater for different requirements depending on what potentials users are looking for. The Master series, Ninja series and Elite series use the signature Boulies Ultraflex PU leather mixed with microfiber suede. Boulies has become known for its supreme materials and eccentric-elegant and has served tens of thousands of users with good customer and aftercare services.

For more information, please visit https://boulies.com/ or https://boulies.co.uk/

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Vic

Editor / Writer / Producer For Drop the Spotlight