Alejandro Sanz, one of the world’s most influential artists, begins a new stage in his career with a new management structure.
The new structure will be composed of 2 of the Latin music industry’s most seasoned and prestigious executives. On one hand, Alex Mizrahi, who heads Latin America’s most important management and promotion company OCESA Seitrack, will oversee Sanz’s international management and business. On the other hand, Íñigo Zabala, who led Warner Music Iberia and Latin America for more than 20 years and played a fundamental role in Alejandro Sanz’s career from early on, will oversee his recording career and creative output.
Alejandro Sanz: “There is strength in numbers. I’m excited about this partnership with Alex Mizrahi and Íñigo Zabala. The three of us believe artists should develop in an ideal environment for creation, and I feel this connection between us will result in an evolved management model, where each of us brings his knowledge and experience to reach our common goals.”
Alex Mizrahi: “It’s hard to imagine anyone who hasn’t fallen in love, laughed or cried to an Alejandro Sanz song. The enormous power of his music goes beyond borders, ages, and languages. For me, it is a great honor to collaborate with Alejandro in this new stage.”
Íñigo Zabala: “It’s an honor to collaborate again with Alejandro Sanz, whom I consider one of the best composers of all time. His influence on what is Latin music today can be felt everywhere.”
As part of the agreement between Alejandro Sanz and OCESA Seitrack, the latter will now have a hand in Niña Pastori and Pol Granch’s management, creating a synergy that will bring new opportunities for the international development of both artists, who were managed by MOW Management.
With more than 25 million albums sold and multiple Platinum certifications in Spain, Latin America, and the United States, Alejandro Sanz is also the most Grammy- awarded Spanish artist in history with 4 Grammy and 25 Latin Grammy. In 2017, he was honored as the Latin Recording Academy’s Person of the Year and in 2021 he was presented with a star on Hollywood’s Walk of Fame. Throughout his career, he has collaborated with different international artists including Alicia Keys, Shakira, Marc Anthony, Alejandro Fernández, Camila Cabello and Tony Bennett among many others.
OCESA Seitrack is a subsidiary of Seitrack Management and OCESA, the leading live entertainment company in Mexico and Colombia, and one of the world’s top three promoters. OCESA Seitrack controls Seitrack US, headquartered in Miami, and Seitrack Spain, headquartered in Madrid. Octavio Padilla, co-founder of Seitrack Management leads operations in Mexico, Central and South America, while Luana Pagani, partner at Seitrack US, leads operations in the United States.
Íñigo Zabala began his career as a member of La Unión, with whom he recorded 3 albums. He has been General Director of Warner Music Spain and Mexico as well as President of Warner Music Latin America and Iberia. During those years, he has signed and collaborated with some of the most important Latin artists, including Alejandro Sanz.
