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Andy Burnham, Mayor of Greater Manchester, speaks at SXSW - Credit: Warren Jackson

FIRST TICKETS ON SALE AS NEW GLOBAL MUSIC CONFERENCE AND FESTIVAL LAUNCHES WITH NEW ORDER SHOW AT SXSW

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14th March – MANCHESTER, UK – For immediate release:

Following last night’s highly anticipated SXSW launch show with New Order in Austin, Texas – Beyond The Music – the world’s first change-making music conference and festival, today announces details and ticketing information for its first edition in Manchester, UK on 11 – 14 October 2023.

Specially commissioned visual artworks by students at Manchester’s School of Digital Arts (SODA) today light up Austin, Texas to herald a new era for the music industry.

First wave tickets for the first edition of Beyond The Music are available from today, at an exclusive price for a limited time at £30 per day / £90 for 3 days for festival goers, and £200 for conference & festival delegate passes. The festival has also launched a Pay It Forward option in order to maximise accessibility for those facing financial difficulties. Tickets are available here.

At the heart of Beyond The Music will be four days of live music by the most exciting new and established artists from around the world, alongside a series of conferences exploring The Past, The Present, The Future and The Summit, identifying everything from the entrepreneurs who have aided in defining Manchester’s music DNA to the new wave, the right to sustainability, ownership and equality within the industry, and how to find music’s place within the new cultural economy of tech, gaming, branding and film & TV.

“The industry has seen a decline from £5.8 billion in 2019 to £3.1 billion in 2021. The economy of the music business has been severely challenged by the pandemic, exit from the European Union and the development of new technology, and coupled with the evolution of the cultural economy it is forcing us to examine current infrastructure and models that have existed in the industry for years – are they fit for purpose for now?“  asks Beyond The Music’s co founder, Sarah Pearson.

“It is incumbent on us to look at the ethical practices of the business, which need a root and branch overhaul. We need to change the very nature of how we live and breathe as an industry, putting artists and musicians first. Beyond The Music is a response to a need for evolution and innovation.

“We haven’t scratched the surface of the true value of this cultural powerhouse. Music is the most shared art form in the world, it’s how we communicate across borders, how we build relationships, it’s democratic and it’s egalitarian. Music defines people’s lives, gives pleasure and eases pain. It’s important to all of us, so the very foundation upon which it’s built should be too.”

Career-defining live music performances will include the Skyline Series, which will see three unique shows from the rooftops of Manchester, and Curated, consisting of exclusive performances from established music names across 10 key venues in Manchester’s Northern Quarter and city centre.

Also announced today, the Beyond The Music Discovered programme offers the opportunity for new artists and bands to submit their music to a panel of music industry experts, led by A&R executive Caroline Elleray of Second Songs Publishing, for the chance to perform at one of the festival’s anchor music venues in Manchester city centre; encouraging music discovery through live performance. Submissions are open here.

Beyond The Music is the first festival and conference to have an integrated decision-making structure to create actions, and exist as more than just a talking shop. Launched today, its Co-Operative Membership programme will allow everyone from musicians, producers, managers, record labels, and trade bodies, through to delegates and gig lovers to have their say in the future of the global industry. By participating in Beyond the Music, everyone will have a stake and a say.

“Beyond the Music is owned by the people and organisations it matters to most.” explains BTM Chair, Rose Marley. “By forming as a co-operative it means that whether we’re discussing which venues we need to be in next year or the status of mental health across the content creation sectors, the relevant people get their voices heard.

“It’s where content meets tech meets social reform and leads the world in innovation. From the unions and suffragettes to building the first computer and discovering graphene, it’s what we’ve always done.”

The festival has also outlined three social initiatives to aid and support the growth of the music industry in Greater Manchester and beyond. BTM Legacy will partner with key music companies to fund and support young people into careers in music; Live Live aims to increase diverse music audiences, footfall and income with a support system for grassroots venues outside of Manchester city centre, including a mentorship programme for local promoters; and Access All Areas forms an education programme, working with Manchester schools, colleges, universities and arts organisations to boost interest in music based careers and provide a corridor between education and employment.

Last night, Beyond The Music’s first artist ambassadors New Order took to the stage of the The Moody Theatre to launch Beyond The Music to the world. The legendary Manchester band played an incredible set of hits old and new, with support from The Orielles and Loose Articles.

Earlier in the day, Beyond The Music hosted  a Fireside Chat at the UK House, featuring Beyond The Music founder Oli Wilson, co founder Sarah Pearson, and Chair Rose Marley, alongside the Mayor of Greater Manchester, UK, Andy Burnham. The four discussed why now is the time for Manchester to launch an international music festival and conference and how Beyond The Music will be different from other events.

Today at SXSW, Beyond The Music will present the Beyond The Music Showcase at Half Step, showcasing a diverse range of music emergent talent from all corners of the world including Moon Panda, DESTA FRENCH, SIPHO, Lauren Ann, The Vices and Adwaith.

Beyond The Music @ SXSW

14 March 2023

Beyond The Music Showcase

Half Step, 75 1/2 Rainey St, Austin, TX 78701

8pm – Moon Panda

9pm – DESTA FRENCH

10pm – SIPHO

11pm – Lauren Ann

12am – The Vices

1am – Adwaith

About Beyond The Music:

Beyond The Music is a new global music conference and festival set to take place in Manchester, UK, from 11-14 October 2023.

As the music industry continues to shape and define global culture, it is also facing unprecedented and urgent challenges. In response, Beyond The Music aims to explore, define and tackle those issues to shape the future of the music industry and turn the challenges into opportunities to overhaul and advance.

Taking place in Manchester – the beating heart of the UK’s cultural enterprise and a city historically known for social change – Beyond The Music will create a global forum and live music festival, defining the music industry’s place in the new cultural economy by bringing together tech, AV, gaming, brands, and literature to build a creative alliance for the future. Beyond The Music is a place to gather artists, entrepreneurs, creatives and music industry professionals over the course of three days with funders, businesses and organisations in order to maximise impact and take solutions to scale whilst putting the spotlight back on live and new music discovery alongside world class artists.

The first edition of Beyond The Music will take place on 11-14 October 2023 across venues and skylines in and around the city. The global annual event will seek to not only solve the issues being faced today but to produce innovative models for the future.

Beyond The Music is founded by producer, presenter, promoter and social enterprise founder Oli Wilson, working alongside BTM Director Sarah Pearson, Founder of Wasted Youth Music, and Chair Rose Marley, CEO of Co-Operatives UK, and a committee that includes Michael Adex, CEO of NQ, and Jane Beese Director of Music, MIF / Factory International. With Beyond The Music, Oli Wilson intends to build upon the foundations laid by his father Tony Wilson, a broadcaster, journalist and creator of Factory Records and the Hacienda nightclub, responsible for some of the world’s greatest music.

An impressive array of founding members have been brought together including Mayor Andy Burnham (GMCA), Bev Craig leader of Manchester City Council, John McGrath of Factory International and Vaughan Allen from CityCo with a host of trade bodies, content creators and industry organisations all swiftly signing up as members, ensuring this is the place that all those organisations can come together cooperatively and implement true change.

Beyond The Music aims to unify on a global scale to deliver an international strategy for music through meaningful debate, necessary decision making, inspiring talks and unforgettable live music for all.

Further details to follow shortly.

For more information and updates join Beyond The Music HERE.

Beyond The Music partners:

Manchester City Council, GMCA, MIF / Factory International, Co-Operatives UK, CityCo, Manchester BID (Manchester City Centre Business Improvement District)

Vic

Editor / Writer / Producer For Drop the Spotlight