Los Angeles, CA (April 8, 2024): Today, 88rising – the pioneering and internationally-renowned music and media company amplifying Asian talent and culture – has announced their return to the storied Coachella Valley Music and Arts Festival 2024 with “88rising Futures.” The ensemble performance will present a new crop of electrifying Asian artists, foster unexpected collaborations, and premiere new music on-stage from the likes of genre-defying quartet ATARASHII GAKKO!, male supergroup Number_i, queen of Japanese hip-hop Awich, and pop sensation YOASOBI. The distinctly curated lineup is 88rising’s latest effort at globalizing Asian talent by exporting artists from their home countries onto US and other international stages.
“88rising Futures” follows 88rising’s legendary Head in the Clouds Forever takeover of the 2022 Coachella Main Stage, which made history as the first time that a record label was given an official performance slot to showcase artists, trended #1 worldwide and across the United States, and ultimately “proved to be Weekend One’s biggest surprise hit” (Billboard). “Head In The Clouds Forever” also brought together legendary artists across Asia including Jackson Wang, CL, Hikaru Utada, NIKI, Rich Brian, and reunited K-Pop pioneers 2NE1 for one of the festival’s most-talked about moments.
This year, “88rising Futures” will spotlight the incredible artistry emerging from Japan as well as other marquee 88rising talent. ATARASHII GAKKO! and YOASOBI are also set to perform at Coachella with their own individual sets. Festival goers can also expect exciting surprise guests to appear on the main stage during “88rising Futures.”
ATARASHII GAKKO!: “We are so proud to be able to represent Japanese culture at the most prestigious festival in the U.S. We have prepared a special performance that transcends language barriers and is exclusive to Coachella. We will make sure to have the most fun as a representative of Japan’s youth scene!”
Awich: “My heart is full of excitement and a sense of gratitude to be able to perform at 88RISING FUTURES stage at Coachella. It’s a landmark moment for me to share my journey with everyone. And also very excited to be part of the vibrant tapestry of sounds that Asia has to offer to the world today. You can expect to see what’s really going on in the Japanese rap scene now. I’m bringing surprises so please be looking forward to it!”
Number_i: “Performing at Coachella, the worldʼs most prestigious event, is one of Number_iʼs dreams. This time we will be participating in 88rising Futures. Thank you very much for giving us a wonderful opportunity! We will give it our Best!”
XIN LIU: “I am thrilled to be part of this big journey standing as an artist from China to perform at Coachella as my first international stage performance. Can’t wait to share my music and passion on the world stage.”
YOASOBI: “Since it’s our first live performance in America in about a year, we’ve been seeing incredible feedback across social media from people who have been waiting. We’re really looking forward to the excitement we’ll be able to create for everyone at the festival.”
See below for more on the “88rising Futures” key performers.
About 88rising Futures Performers
- ATARASHII GAKKO!: The Japanese progressive pop quartet ATARASHII GAKKO! is breaking down genre walls and fusing infectious musicality with raw energy and expressive choreography – all while sharing messages of empowerment and self-determination.
- Awich: Straight out of Okinawa (by way of Atlanta) with an omnivorous ear and a story of survival, Awich rules the Japanese charts with her defiant and globally-minded hip-hop. Awich will also bring on DJ U-Lee, NENE, MaRI, LANA, and Yuriyan Retriever as part of her 88rising Futures performance.
- Number_i: Rising from the legacy of J-pop phenomenon King & Prince, Number_i emerges as a new musical force taking Japan by storm. Since its release earlier this year, “GOAT” has amassed over 17 million streams on Spotify globally and surpassed 40 million views on its music video.
- Tiger JK: The Korean-American rapper Tiger JK is highly regarded as a pioneer of Korean hip-hop and credited with helping bring the genre into the Korean mainstream. The Los Angeles Times in 2011 referred to him as “perhaps the most popular Korean rapper in America, Asia and the world.”
- XIN LIU: A multifaceted singer, dancer, and producer hailing from Guizhou, China, XIN LIU has carved out her path by breaking the traditional mold of Chinese female artists. She first rose to fame in 2020 after winning the Chinese reality show “Youth With You” and her 2021 debut album broke platform sales records in China, with over 7 million albums sold. XIN LIU is the newest artist signing to 88rising.
- Yoasobi: J-pop duo Yoasobi has risen to the top of the Japanese music scene in just five short years since its debut. With their first single “Yoru ni Kakeru”, YOASOBI became an overnight sensation – eventually topping Japan’s Orion Combine Singles Chart and the Billboard Japan Hot 100.
- Yoonmirae: Internationally recognized as the “Queen of Korean Hip-Hop,” Yoonmirae is acclaimed for her unique blend of hip-hop, R&B, and K-Pop that has significantly influenced the Korean music scene. Her music serves as a testament to Yoonmirae’s resilience and creativity in a male-dominated industry, exemplifying her as a defiant force who continually pushes boundaries.
About 88rising
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the Asian artist to top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to present an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, now in partnership with powerhouse promoter Goldenvoice. The festival expanded globally, for the first time, to Jakarta, Indonesia and Manila, Philippines in 2022. In 2023, the festival also expanded domestically from the flagship location in Pasadena, CA to Queens for the inaugural Head In The Clouds New York. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of China’s largest music streaming platforms. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
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