Today, following the inaugural weekend of Head In The Clouds New York Music & Arts Festival, 88rising and Goldenvoice reveal the official line up for the 5th annual Head In The Clouds Los Angeles Music & Arts Festival. The event returns to Brookside At The Rose Bowl in Pasadena, CA on August 5-6, 2023. Registration for presale passes starts today, Monday, May 22nd at 10:00 AM PT, and the presale launches Thursday, May 25th at 10am PT. Passes go on sale Tuesday, May 30th at 10am PT and will be available for purchase HERE.
The consistently sold-out West Coast flagship event from the pioneering and internationally renowned music and media company that amplifies Asian talent and culture, boasts its biggest lineup yet including headliners DPR Live, DPR Ian, Jackson Wang, NIKI, Rich Brian, Rina Sawayama, XG, YOASOBI and special guest ZEDD. This year’s festival also includes live performances from TOKiMONSTA, Keith Ape, Yerin Baek, ATARASHII GAKKO!, MILLI, Warren Hue, and many more. See below for the full lineup.
For the 4th consecutive year, 88rising welcomes back the eclectic 626 Night Market, the largest night market in the United States, as food curator for the festival. This year’s full list of offerings to follow.
In 2022, Rolling Stone said the festival featured the “who’s who’ of top Asian talent” and MXDWN perfectly described the weekend as “a success with major debuts, major returns, major collaborations and most importantly major enjoyable experiences.” Southern California News Group raved that “there is no other place like this.”
In addition to 88rising label acts such as Joji, Rich Brian, Jackson Wang, and NIKI, previous iterations of Head in the Clouds Music & Arts Festival included artists such as Japanese Breakfast, Keshi, Illenium, Kaskade, (G)I-DLE, Laff Trax, Zion.T and more.
This past weekend, 88rising in partnership with Goldenvoice and The Bowery Presents hosted the inaugural Head In The Clouds New York Music & Arts Festival at Forest Hills Stadium in Queens. The festival delivered an unforgettable experience featuring “phenomenal talent from across the Asian diaspora” according to Billboard, UPROXX similarly raved “88rising continues to make its mark on the pop culture landscape.” Perhaps Thrillist encapsulated the weekend the best, “The music and arts festival aims to celebrate Asian creativity in all its forms, not only through musicians and artists, but also in food.”
Across the festival’s two stages on Saturday, DUMBFOUNDEAD, MILLI, and Beabadoobee served up mesmerizing set after set. With the energy and community spirit amplified, headliners Rich Brian and ITZY closed out the evening in epic fashion. During the second day, P-Lo and Knock2 maintained this momentum while seven-piece K-pop group XG cemented their first-ever festival performance in the US, before NIKI’s explosive finale. The music-filled weekend doubled as the perfect celebration of Asian Pacific American Heritage Month and the 100th anniversary of Forest Hills Stadium. Additionally, curated with an emphasis on small and family-owned business, twelve vendors set up shop at Forest Hills to highlight the city’s rich food culture and the diverse cuisines of the Asian diaspora.
88rising’s inaugural Head In The Clouds New York festival partners included Honda, presenting the “Honda Double Happiness Stage” and a recharge lounge with 360 portrait opportunity, Johnnie Walker Blended Scotch Whisky serving 21+ festival goers signature festival-inspired cocktails, McDonald’s, Spotify, Microsoft, Bose, JetBlue, and Edge. The festival also featured an exclusive sneak peek at Disney+ Original series American Born Chinese.
2023 notably marked the first time the Head In The Clouds festival expanded to a new market in North America following a successful run in Los Angeles (2018-2019; 2021-2022) and 2022 festivals in Jakarta and Manila. It also represented a homecoming for 88rising, which was founded in New York in 2015.
HEAD IN THE CLOUDS LOS ANGELES MUSIC & ARTS FESTIVAL 2023 LINEUP:
Headliners:
DPR Ian
DPR Live
Jackson Wang
NIKI
Rich Brian
Rina Sawayama
XG
YOASOBI
Special Guest ZEDD
Additional Performances:
Akini Jing
ATARASHII GAKKO!
Autograf
Beauz
dhruv
Eyedress
FiFi Zhang
Grentperez
Josh Pan
Keith Ape
Lyn Lapid
Masiwei
MILLI
Mr. Carmack
Phum Viphurit
Sion
SoSuperSam
Spence Lee
Stephanie Poetri
Tiger JK
TOKiMONSTA
Voice of Baceprot
Warren Hue
Yerin Baek
Yoonmirae
Zion.T
Zior Park
About 626 Night Market:
626 Night Market is inspired by the famous open-air nighttime bazaars of Asia, where people come together to eat, drink, socialize, and be entertained. Established in 2012, the large-scale market is named after the 626 area code region of San Gabriel Valley, northeast of Los Angeles. The iconic Californian festival features 250+ food, merchandise, crafts, artists, games, live concerts, and entertainment attractions in an epic event that appeals to all ages with up to 100,000 attendees per 3-day weekend. Their flagship event takes place in Arcadia with large-scale events also happening in Orange County and Pleasanton. In 2022 626 Night Market introduced its Mini event concept with free admission as a thank you to the communities that have helped make it a success over the last decade. 626 Night Market now boasts 7 total locations and has begun expanding out of state with their Las Vegas location. Their aim is to unite and empower the community by serving as a platform for showcasing local talent including performers, chefs, and entrepreneurs.
About 88rising:
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally, for the first time, to Jakarta Indonesia and Manila Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
About Goldenvoice:
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery and Frost Amphitheater. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 2,000 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments.
About The Bowery Presents:
The Bowery Presents, an AEG Presents company, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. Since its inception, The Bowery Presents has been a purveyor of true artist development and consistently strives to work with artists like LCD Soundsystem, Brandi Carlile, Gary Clark Jr., Khruangbin, Leon Bridges, Maggie Rogers and Lake Street Dive to grow from performing in intimate clubs to performing in sold-out arenas. As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually. For more information, visit www.bowerypresents.com.
About the Rose Bowl Stadium
The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift, and U2, international and Premier League soccer matches, and the World’s Largest Flea Market.
A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.
