ABOUT TRAPSTAR
TRAPSTAR is one of the UK’s most successful fashion exports. You’ve seen the gothic font or barcode at the bus stop, football terrace, pub, on the Insta feed of Cara Delevingne, Rihanna, A$AP Rocky, in the club, on Dave, Wiley, Newham Generals, D Double E. Stormzy, on the track “Shallow”, puts it thus, “Roll deep like Wiley and them man / Trapstar like Mikey and them man.”
Trapstar was also the first fashion brand to be signed to Jay-Z’s Roc Nation. “Everything we do comes from an organic relationship we have with these artists,” explains Mikey. Where Palace and Supreme have skateboarding and Nike has sport, Trapstar has a hold on the streets: “Trapstar isn’t just clothes, it’s people. We’ve always been ambassadors of underground music. It just so happens that sometimes these artists become popular.” TRAPSTAR continue to surpass brand norms and express the noise and sounds of the streets, whilst pursuing a community-led movement of inspirational go-getters, hustlers and move makers. The brand has been adapted into millions of wardrobes across the world, represented by the culture that inspires them.
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