Toikido, in partnership with Cloudco Entertainment, is thrilled to announce a captivating crossover event that brings the Care Bears™ into the expansive world of Piñata Smashlings™ on Roblox. This engaging event, running from September 14th through November 15th, introduces “Care Bears Adventure Island,” a specially designed level that creatively transforms beloved Care Bears characters into playful Smashlings forms,
providing fans with a unique and interactive experience.
Event highlights include:
Exclusive Digital Rewards: Players can collect special Care Bears-themed Smashlings and accessories, enhancing their adventures across Roblox.
Interactive Mini-Games: Themed mini-games that reflect the compassionate spirit of the Care Bears will engage and entertain players.
Community Engagement: Fans will be given the opportunity to connect in a dedicated game area, fostering a deeper sense of community and shared appreciation for the Care Bears.
To ensure a deep and meaningful integration, the crossover event not only reimagines Care Bears characters in the vibrant aesthetic of Piñata Smashlings but also intertwines their narratives. This event will craft a unique storyline where the values of caring and sharing are central, enabling both Care Bears and Smashlings characters to work together to overcome challenges and spread joy throughout the Piñataverse. This collaborative approach aims to create a rich, layered experience that resonates with players and honors the heritage of both brands.
“Ian Lambur, EVP, Content Strategy, Co-Productions, Global Distribution & Digital at Cloudco Entertainment, commented, “Partnering with Toikido and the Piñata Smashlings universe offers an exciting new dimension for the Care Bears. Piñata Smashlings’ vibrant and playful world is a perfect match for the joyful and caring ethos of the Care Bears. This collaboration allows us to bridge the cherished memories of longtime fans with the dynamic possibilities of modern digital play, introducing these beloved characters to a new generation in a fresh and engaging way.”
Darryl Lai, Managing Director of Toikido USA, stated, “We are delighted to partner with Cloudco Entertainment to introduce Care Bears to a new generation through Roblox. This collaboration represents a significant evolution in how heritage brands can engage digitally, offering an innovative platform for fans to interact with their favorite characters in new, meaningful ways.”
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ABOUT CLOUDCO ENTERTAINMENT
Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.
ABOUT CARE BEARS™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.
ABOUT TOIKIDO LTD
Toikido Ltd is a new KIND of entertainment company that sets itself apart. An innovative, fun, and fast-paced studio which has become renowned for growing global audiences through the creation of captivating toys for emerging digital brands.
With a global reach, Toikido offers an ecosystem across licensing, gaming, music, marketing, and entertainment and is dedicated to developing its own exceptional intellectual properties (IP) across all entertainment genres. Piñata Smashlings™ is Toikido’s first internally-developed IP and set to become one of the most exciting children’s brands, with the launch of a Roblox game, a range of toys, including collectables, action figures, plush and playsets, an official collectors guide and magazine, and an animated series to bring the Piñataverse to life.
Toikido was founded by serial entrepreneur Darran Garnham in 2020.
Website: Smashlings.com
YouTube: YouTube.com/@PinataSmashlings
Twitter: @Smashlings
Instagram: Instagram.com/Piñata_Smashlings
TikTok: Tiktok.com/@Piñataverse
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Twitter: Twitter.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: Tiktok.com/@carebearsofficial
