AUSTIN, Texas — March 5, 2024—The Arterie, a dynamic women-owned and led creative advertising agency, will participate in the annual South by Southwest (SXSW) conference with a two-day immersive experience featuring panels, watch parties, one-of-a-kind immersive experiences, industry mixers, and an announcement and first-look into Texasland USA on March 10-11 at Augustine Cocktail Lounge (86 Rainey St, Austin, Texas 78701).
Keeping in mind The Arterie’s commitment to creating impactful, sustainable and scalable art, the two-day experience will feature panels covering topics such as creative advertising in the modern world; production, sustainability and creativity in a changing film and TV landscape; the Hollywood Climate and more. Guests will also have to opportunity to network at the All Entertainment Business (AEB) Organization panel and mixer with AEB Founder, Jennifer Hutchins and keynote speaker Zachary Levi, attend an Oscar’s watch party with the Montana Film Commission, and immerse themselves in the Jurassic World experience with a special guest from the exhibit’s baby dino.
“The Arterie is in the business of telling powerful, compelling stories,” said Noelle Cooke, founder and president at The Arterie. “With its intersection of film, creatives and brands from around the world, SXSW is the perfect stage to immerse seasoned professionals and newcomers alike. The Arterie House is designed to cater to the budding artist, tech enthusiast, brand marketer, good-timer, and everyone in between as a source of inspiration and innovation and networking across industries.
Notable speakers include Zachary Levi, Award winning Actor, Elizabeth Avellán, Producer and Co-Owner of Troublemaker Studios, Mark Weinstein, Senior Director of Design at Paramount+, Heather Page, Former Director of the Texas Film Commission, board member of the International Cinematographers Guild, Association of Film Commissioners International, and Texas Motion Picture Alliance, Austin Film Society and the Advisory Board of Women in Film & TV-Austin; Mindy Raymond, former Executive Director of the Texas Motion Picture Alliance, President of New Republic Studios, Chair of the Board of Directors for Visit Bastrop (Texas), Producer of Feature Films, and Executive Producer of numerous television projects; Ian Cooper, Creative Director at Monkeypaw; Kimberly Burnick, Director of Sustainable Content & Partnerships at NBCUniversal; Isaias Hernandez, Founder of Queer Brown Vegan; Maya Penn, Director, Climate Activist and Animator; Alexandra Norris, Documentarian and Managing Creative Director at Climate Power.
The thought-provoking discussions and presentations are part of the official SXSW Panel Picker events; The Arterie’s panels at the Arterie House will prioritize those with an SXSW badge to access.
For a full schedule and all registration links, please visit Eventbrite and to join the Oscar Watch Party tickets are available starting at $20 per person. For more details including the Arterie House visit https://thearterie.com/sxsw-2024/.
The daily schedule for the Arterie House at SXSW programming is:
Sunday, March 10, 2024
Announcement: Texasland USA – Hosted By Elizabeth McGee, Founder & CEO Of Texasland USA
Augustine Cocktail Lounge, 86 Rainey St, Austin, TX 78701 || 12 – 1 p.m.
Join Texasland at SXSW for a first look at the destination’s progress and hear from the local partners helping execute the Texasland vision. The Fireside Chat will begin at 1 p.m., and serve as the kick-off for the day-long celebration of Texas-born and based businesses featuring corn dogs, margaritas and more.
Panel: Business in Texas
Augustine Cocktail Lounge || 1 – 2 p.m.
Conversation: Evolution of Creative Marketing in the Modern Digital Landscape – Hosted by Paramount+
Augustine Cocktail Lounge || 2 – 3 p.m.
Panelists: Mark Weinstein, Senior Director of Design at Paramount+ and Stephanie Krueger, Design Lead at Paramount+
Conversation: Global Events and the Future of Live Experiences – Hosted by NEON Global
Augustine Cocktail Lounge || 3:30 – 4 p.m.
Celebrate the Houston opening of Jurassic World: The Experience with the team behind the magic.
Panelist: Kurt Baker, EVP Global Marketing, NEON Global
Oscars 2024 Watch Party – Hosted by the Montana Film Commission
Augustine Cocktail Lounge || 6 – 9 p.m.
Join The Arterie for a night of entertainment as we celebrate the 2024 Academy Awards with the Montana Film Commission. Tickets sold separately.
Monday, March 11, 2024
Panel: Stages + Sustainability + Savings – Presented by Shine Company
Augustine Cocktail Lounge || 10 – 10:30 a.m.
Panelists: Heather Page, Former Director of the Texas Film Commission, board member of the International Cinematographers Guild, Association of Film Commissioners International, and Texas Motion Picture Alliance, Austin Film Society and the Advisory Board of Women in Film & TV-Austin; Mindy Raymond, former Executive Director of the Texas Motion Picture Alliance, President of New Republic Studios, Chair of the Board of Directors for Visit Bastrop (Texas), Producer of Feature Films, and Executive Producer of numerous television projects
Panel and Mixer: Austin Entertainment Business Organization – Hosted by Jennifer Hutchins
Augustine Cocktail Lounge || 11 a.m. – 1 p.m.
Join the All Entertainment Business & YTexas event that’s set to highlight the vibrant intersection of business and cinema in Texas. This intimate Fireside Chat will showcase the thriving nexus between the Lone Star State’s film industry and forward-thinking businesses. The Fireside Chat will include a range of notable industry professionals and actors from well-known productions like the Spy Kids franchise, The Blind Side and Marvel’s Agents of S.H.I.E.L.D. and be broadcast live to global audiences. RSVP HERE.
Panelists: Elizabeth Avellán, Co-Owner and VP of Troublemaker Studios; Bill Vergos, Head of Digital Distribution for Freestyle Digital Media; Catherine Gonzalez, Head of Operations from Detour Filmproduction; Jae Head, Actor; Stephanie Drapeau, Actress
Panel and Mixer: Hollywood Climate Summit
Augustine Cocktail Lounge || 1:30 p.m. – 4:30 p.m.
Panelists: Ian Cooper, Creative Director at Monkeypaw; Kimberly Burnick, Director of Sustainable Content & Partnerships at NBCUniversal; Isaias Hernandez, Founder of Queer Brown Vegan; Maya Penn, Director, Climate Activist and Animator; Alexandra Norris, Documentarian and Managing Creative Director at Climate Power.
Moderator: Allison Begalman (CEO, YEA! Impact & Co-Founder, Hollywood Climate Summit)
