SXSW Music Festival programmers present the best new artists and established acts from around the world offering a unique opportunity for national and international exposure. Artists in this announcement hail from Australia, Austria, Brazil, Canada, Chile, China, Denmark, England, France, Germany, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Northern Ireland, Poland, Portugal, Puerto Rico, Scotland, South Africa, South Korea, Spain, Sweden, Turkey, Ukraine, and Wales. Second round highlights include Glasser (New York NY), GRÓA (Reykjavik ICELAND), Gruff Rhys (Cardiff UK-WALES), Ho99o9 (Newark NJ), Holly Macve (Brighton UK-ENGLAND), Kikuo (Tokyo JAPAN), LAIR (Jatiwangi INDONESIA), Pink Pablo (San Juan PUERTO RICO), PVA (London UK-ENGLAND), Pylon Reenactment Society (Athens GA), Ralphie Choo (Madrid SPAIN),  RUBIO (Mexico City MEXICO), Sinkane (Brooklyn NY), Sofia Kourtesis (Berlin GERMANY), Sycco (Brisbane AUSTRALIA), Tamera (London UK-ENGLAND), TENGGER (Seoul SOUTH KOREA), and 250 (Seoul SOUTH KOREA).

This is the second of several announcements of genre-defying showcases spanning six nights. Showcases are curated by SXSW programmers in collaboration with record labels, booking agencies, export offices, management and PR firms, publishers, media outlets, lifestyle brands and festivals. These showcases give attendees the opportunity to experience today’s and tomorrow’s headliners in small-stage performances. Showcase presenters include: Adult Decisions, All The Vibes, ATC Live, Atomic Music Group, Bayonet Records, Breakout West, CareFreeBlackGirl, Chicken Ranch Records, City Slang, Dear Life Records, Dedstrange, Don Giovanni Records, Everything R&B, Father/Daughter Records, Fierce Panda, FOCUS Wales, Island Wave, Italians Do It Better, Gorilla vs. Bear, High Road Touring, Jazz Re:Freshed, The Line of Best Fit, The Loyalty Firm, M for Montreal, Mint Talent Group, Music from Ireland, New West Records, Now Wave, Pop Montreal, Reeperbahn Festival, The Smoke Out, Space Agency, The Spanish Wave, Synásthesie Festival, Taiwan Beats, Tokyo Calling, Traffic Music and Wide Days Scotland.

The second round of artists invited to perform include:

Listen to the artists who will be performing at SXSW 2024 by subscribing to the official SXSW Spotify and YouTube Music Video playlists.

Navigating within the music business and meeting the people who know how to advance careers is the focus of the Conference. All SXSW Music registrants receive primary access to music-focused Conference programming with emphasis on Music & Tech and Music Careers, Music Mentor Sessions & Workshops, Keynotes and Featured Speakers, Music Festival showcases, the Comedy Festival, exhibitions, networking Meet Ups, the Flatstock Poster Show, Registrant Lounge, Festival Shuttles, and Closing BBQ & Softball tournament. Secondary access is available for most Interactive and Film events.

The online SXSW Schedule provides a complete rundown of 2024 programming, broken down by time and event category, with the ability to build a customized schedule. Please visit https://schedule.sxsw.com/.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2024 will take place March 8-16 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend.

SXSW 2024 is sponsored by Porsche, C4 Energy, Venmo, and The Austin Chronicle.