North Andover, MA – (September 5, 2023) – Schylling Inc., has specialized in timeless toys for nearly 50 years and is bringing classic play to modern day at this year’s New York Toy Fair. Step into an extra special booth experience and rediscover the magic of the toys that have captured hearts for generations. Showcasing the latest classic Schylling impulse and tin toys,  LAVA® Lamp, NeeDoh, and the return of Big Wheel, Schylling’s ride down memory lane will be full of exclusive reveals and can’t-miss activations!

Showgoers can visit booth #1365 to discover:

LAVA® Lamp:

The iconic LAVA® Lamp will give attendees more than enough reasons for this booth to bubble to the top of their lists! Enjoy a glowing display of the latest groovy lamps that help illuminate every mood. A special appearance by TikTok sensation Genevra Collier, will also be taking place. Genevra will be lighting up the space as a human LAVA® Lamp (full details listed below!)

NeeDoh: 

Adding to the sense-ational fun, NeeDoh, the leading fidget toy line, will be showcasing the latest squeeze-worthy products, including a special Juggling show! Schylling has been keeping NeeDoh fans’ hands full with their ever-growing collection of groovy globs, introducing innovative designs, fillings, and textures. The brand has become a fidget favorite, generating over 215 million views on TikTok using the hashtag #NeeDoh and with millions of products sold to date!

Big Wheel: 

The Schylling booth will also feature a true blast from the past with the return of the iconic low-riding trike, Big Wheel, which is back with a new spin on the original designs that took childhood exploration from two feet to three wheels ever since the ’70s! Fans can also get a firsthand look at Schylling’s Kickstarter initiative to bring Big Wheel to the biggest kids around – adults! Rolling out fun for a new generation, Big Wheel is bound to fuel nostalgia for attendees while paving the way for what’s next for the timeless symbol of childhood adventures. Those who upload a photo on the oversized Big Wheel will also be entered into a special giveaway!

“We can’t wait to be back at New York Toy Fair, and our throwbacks will have our booth visitors beaming with excitement,” said Paul Weingard, President and CEO, Schylling Inc. “We’ve seen how fans adore all the Schylling toy classics from their childhood. They love the mellow grooviness of LAVA® Lamp and NeeDoh. Visitors will spin-out with excitement over our launch of Big Wheel.”

New York Toy Fair attendees will want to ensure they’ve set enough time aside for Schylling’s booth with all of the fun-packed displays and activities, including showcases of the new Chonky Cheeks Hamster, Thunder Shaker, and more! Schylling invites attendees, media, and industry professionals to visit booth #1365 for an unforgettable time with the toys that transcend it!

Schylling will be at the New York Toy Fair at the Jacob K. Javits Convention Center in booth #1365 from September 30th to October 3rd, including special activations:

• NeeDoh Flow Juggle juggling show!
  • Saturday, September 30th (12:00PM – 3:00PM)
• Lady of the LAVA Lamp showcasing her viral TikTok human LAVA® Lamp costume!
  • Sunday, October 1 (10:30AM – 3:00PM)
  • Monday, October 2 (10:30AM – 3:00PM)

• Big Wheel Giveaway
  • September 30 – October 4, 2023 (9:00PM – 6:00PM)
  • Winner will be selected once the show closes

For more information, visit: Schylling.com, follow us on social @SchyllingToys and use #SchylingNYTF2023 #ToyFirLife and #TFNY to get featured on our pages!

About Schylling:

Schylling has a long history of making timeless toys; both delightful playthings from years past and innovative new items with a nostalgic appeal for all ages. As an award-winning toy company based in North Andover, MA, products such as NeeDoh®, LAVA® Lamp, Big Wheel®, Schylling hand puppets, Sea-Monkeys®, Party Puppies, Classic Tin Kaleidoscope, Learn to Play Harmonica and a variety of other toys satisfy curiosity, encourage discovery, and help people find their best mellow and chill mood. Learn more about Schylling’s diverse offerings at www.Schylling.com or search for NeeDohOfficial and LavaLampOfficial on your favorite social media.