February 21, 2024, New York, NY: Today, Rolling Stone announced its return to Austin with the second-annual Future of Music showcase, presented by the leading online marketplace, StockX. Quickly established as a marquee showcase of the South by Southwest® (SXSW®) music festival, the four-night concert series will celebrate the sounds of tomorrow, spanning genres and inspired by the spirit of SXSW. Performances by Peso Pluma, Teezo Touchdown, Young Miko, Flo Milli, Uncle Waffles, Faye Webster, and more will kick off Tuesday, March 12, and run through Friday, March 15.
“We’re thrilled to return to SXSW with this incredible line-up,” said Gus Wenner, CEO of Rolling Stone. “The Future of Music showcase brings our pages to life and honors the artists shaping the music of tomorrow – in all genres, all over the world.”
“We’re leveraging SXSW’s Future of Music showcase to connect with our community offline and give artists the chance to reach our global audience,” said Jerry Gaines, StockX’s Sr. Director of Brand Marketing. “In partnership with Rolling Stone, we’ll spotlight the Future 25 and further celebrate the trailblazing artists shaping the future of music.”
The Future of Music concert series coincides with Rolling Stone’s Future of Music print issue on newsstands in April. The showcase includes talent featured in the second annual Future 25 list, highlighting the artists who have the Rolling Stone staff most excited about the future of music in 2024 and beyond.
Taking place at ACL Live at The Moody Theater, Rolling Stone’s Future of Music Showcase at SXSW will spotlight the following artists:
Concert Schedule:
· Tuesday, March 12 – Teezo Touchdown, Veeze, Lola Brooke, and Chase Shakur
· Wednesday, March 13 – Peso Pluma, Young Miko, Kevin Kaarl, J Noa, and Pink Pablo
· Thursday, March 14 – Flo Milli, Uncle Waffles, Black Sherif, and Flyana Boss
· Friday, March 15 – Faye Webster, Red Clay Strays, Scowl, Dylan Gossett, and Jackie Venson
Thursday, March 14, will feature an opening performance by Preacher, presented by ~POURRI, followed by special guest Pheelz. Throughout the night, guests can enjoy specialty cocktails by BACARDI®.
The inaugural Future of Music showcase, which took place last year, hosted 12,000 attendees over four consecutive nights and featured a 24-artist roster. Notable talent included Coco Jones, Chloe Bailey, Mariah the Scientist, SABA, and Cuco.
The Future of Music showcase is open to all SXSW badge holders and the public. Please note that badge holders will receive priority admission, and the general public is on a first-come, first-served basis Doors open daily at 5:30 PM. Please RSVP HERE.
In support of mental health initiatives in the music industry, Rolling Stone and Hi How Are You will display merchandise and the iconic mural painted by Daniel Johnston.
Rolling Stone journalists will report live throughout March 12-15, bringing readers the latest news and festival updates from the festival. Visit RollingStone.com and @rollingstone on Instagram, Twitter, TikTok, and Facebook for the latest updates and announcements.
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ABOUT ROLLING STONE:
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority. Published in 10 languages, Rolling Stone has a global audience of over 75 million across 14 international editions. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.”
ABOUT SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conferences and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film & TV screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2024 will take place March 8-16 in Austin. Learn more at: https://www.sxsw.com/
ABOUT STOCKX:
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs more than 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
ABOUT BACARDÍ® RUM:
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.BACARDÍ.com/
ABOUT~POURRI, FROM THE MAKERS OF POO~POURRI:
Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is a company that transforms life’s stinkiest moments and turns them into something magically fresh. From your home, body, and beyond, ~Pourri ensures all aspects of life smell amazing and clean — without the funky ingredients or stigmas. All ~Pourri products are formulated with essential oils, plant-based ingredients, and our Proprietary Funk Lock™ Technology, and made to be household, earth, pet, and family-friendly. ~Pourri offerings boast over 100,000 5-star reviews and are sold in over 50,000 retail locations globally including Walmart, Target, Amazon.com, Costco, CVS, Sam’s Club, Ulta, Walgreens, and more. To learn more, visit www.pourri.com.
ABOUT HI, HOW ARE YOU PROJECT:
The Hi, How Are You Project is an Austin, TX-based 501c3 non-profit organization that aims to educate people worldwide about the importance of mental health and well-being while promoting a culture of inclusion. The name is inspired by Austin’s love for the iconic mural painted by the late, great songwriter and visual artist Daniel Johnston. The Project, founded with the support of the Johnston family in 2018, creates thoughtful media, events, and resources that encourage open and ongoing dialogue on mental well-being. Johnston was a world-renowned musician and visual artist despite his struggles with mental illness. Find out more at www.hihowareyou.org.
