Ricos Products Announces its ‘Vote for Ricos’ Fictional Campaign
SAN ANTONIO, TX (February 19, 2024) – Today, Ricos Products is announcing the “Vote for Rico” campaign that will bring cheesy smiles to nacho fans. This campaign is a fictional political campaign created to offer Ricos fans an entertaining experience that will make them smile throughout 2024. On this Presidents Day, and during this 115th anniversary year of Liberto Specialty Co., Rico is formally announcing his candidacy for the Head of Cheesy Affairs!
“Our nacho cheese mascot, Rico, is ready to remind everyone that all are welcome to enjoy Ricos nachos and to inspire moments of togetherness with family and friends, ” said President and CEO Tony Liberto. “We stand behind Rico as he shares his efforts to bring forward Ricos nachos across our communities!”
Through the “Vote for Rico” campaign, Ricos hopes to increase awareness of their brand and offering of retail and concession products while delighting fans in a timely, unifying way.
“As the Head of Cheesy Affairs, Rico promises to promote that nostalgic Ricos taste and to welcome all nacho-lovers to enjoy Ricos nachos anytime, anywhere,” said Director of Marketing Megan MacDiarmid. “Ricos nachos are more than the perfect match of crunchy and creamy. They bring family, friends, and fans together to create lasting, snack-filled memories. Rico and all of the Ricos Products team remain committed to keeping your snack time fun, cheesy, and easy. Vote for Rico!”
Ricos will activate the “Vote for Rico” campaign throughout the 2024 calendar year in San Antonio, Austin, and Houston communities. Plans for the campaign include Ricos-hosted family-friendly public events, exciting collaborations with area businesses, creators and influencers, and the launch of the all-new Ricos food trailer.
Ricos Products is a subsidiary of Liberto Specialty Co., Inc., which is celebrating 115 years of business in 2024. The business remains family-owned with fourth and fifth generations of family members working and leading teams to create new variations of favorite snack foods including nachos, tortilla chips, and flavored popcorn.
To learn more about Rico and support his mission of nachos for all, visit nachosforall.com
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About Ricos
Since 1909, the family behind Liberto Specialty Co., Inc. has been making their mark in history. Today, Ricos Products Co., Inc. manufactures cheese sauces, ready-to-eat popcorn, sno-cone syrups, nacho and restaurant-style tortilla chips, sliced jalapeños, roasted peanuts, and other fun foods, including the product the company made famous: concession nachos. Ricos Products Co. is the Originator of Concession Nachos. Ricos products are sold in grocery stores, convenience stores and club stores, movie theaters, stadiums/arenas, and other fun food venues throughout the United States and around the world. Ricos has a presence in over 60 countries with a network of more than 200 distributors worldwide and is led by fourth and fifth generations of family members, including President and CEO Tony Liberto and Director of Marketing Megan MacDiarmid. Learn more at ricos.com.
