Industry veterans at WIMO Games collaborate with Hasbro for virtual reality track building and racing.
AUSTIN – June 14, 2023 – Micro Machines: Mini Challenge Mayhem, the toy car racing and track creation game, starts its tiny engines in Q4 2023 on VR platforms, as revealed today at the UploadVR Showcase. Micro Machines come to life in VR thanks to global branded entertainment leader Hasbro in collaboration with WIMO Games’ creative staff of former vice presidents and gaming industry veterans from companies including Electronic Arts, GREE, Zynga, and KingsIsle Entertainment.
Relive the golden days of adolescence, racing Micro Machines around tracks, but using the power of virtual reality to bring otherwise impossible courses, stunts, and speed to life. Utilize simple controls inspired by slot-car racers, where the analog trigger on VR controllers regulates how fast the car goes. Blaze through circuits as quickly as possible, but maintain proper speed around turns to perform stunts at maximum speed.
Build incredible tracks using an incredibly intuitive, easy-to-use system taking advantage of VR controllers to manipulate, switch, and place pieces. Build impossible courses with moving parts, loop-de-loops, and stretches suspended in mid-air, to achieve speeds no toy car has ever reached.
Micro Machines: Mini Challenge Mayhem supports building tracks in Mixed Reality at mind-blowing scope and scale. Build courses that will send cars racing over sofas, under beds, and around sleepy pets. Create portals to send a vehicle racing through a wall in the kitchen, and then fly out of another spot in the living room. Send toy monster trucks crashing through elaborate set pieces, all without any mess or cleanup.
Racing skill and creative course building mesh together in the Campaign mode, where different objectives require choosing the right car and the proper course to get the job done! Some objectives require a fast car and a track built for speed, while others demand a (miniature) monster truck that can rack up destruction points. Modify the circuits and customize cars as necessary to get three stars and earn new vehicles and parts for faster racing and bigger stunts.
“We wanted to craft an experience which brings our most cherished childhood memories to life, taking them from the realm of imagination and into reality, virtual reality,” said Dave Rosen, CEO, WIMO Games. “The fact that we have the official Micro Machines license from Hasbro to lend authenticity to the experience is the cherry on top.”
Micro Machines: Mini Challenge Mayhem releases Q4 2023 on VR platforms to be announced. For more information on Micro Machines: Mini Challenge Mayhem, visit WIMO Games’ official website and follow the studio on Twitter, Facebook, and YouTube. For more information on Hasbro, visit their official website, and follow them on Twitter, Facebook, and Instagram.
About WIMO Games
WIMO Games is an independent video game developer and publisher formed in 2021 in Austin, Texas. The studio consists of gaming veterans with experience working together and across the industry, with an emphasis on development for VR. The WIMO Games team aims to create titles infused with each member’s own passion, excitement, and dedication to quality, to make players feel like they can take on anything.
About Hasbro
Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
© 2023 Hasbro, Inc. All Rights Reserved.
