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MATTEL CREATIONS LAUNCHES FIRST-EVER CROWDFUND CAMPAIGN AND FOUR FANS PANELS TIMED TO [email protected]

Mattel Creations is coming to living rooms around the world for fans of [email protected] 2021 to showcase a packed lineup of panels featuring WWE Superstars and world-class Mattel toy designers.

To bring even more to fans and collectors this week, for the first time ever on Mattel Creations, Mattel and WWE are launching a crowdfund campaign that kicks off Friday, 7/23 through Sunday, 8/22.

Finally, be sure to tune in to the Mattel Creations Instagram (@mattelcreations) for the reveal of the first bespoke collaboration with a well-known filmmaker this Friday, 7/23. You won’t want to miss this one!

MATTEL x WWE CROWDFUND

For the first time ever, The Mattel WWE team presents their premiere crowdfunding campaign, the WWE® Ultimate Edition New Generation Arena. Product features include:

  • New Generation Entrance Stage: Authentically scaled to Mattel WWE action figures, recreate iconic entrances with this first-ever neon stage includes fabric curtains and a light-up frame with multiple pattern loops.
  • Ultimate Edition Ring: The most authentic-to-scale WWE ring Mattel has ever designed. Constructed like a real WWE ring with an intricate plank base, highly detailed sculpted frame, fabric turnbuckles, and more.
  • Ultimate Edition Diesel Action Figure: First-time Ultimate “Big Daddy Cool” includes a swappable head, replaceable hands, and his signature entrance vest.

The crowdfund will be hosted on Mattel Creations (@mattelcreations), and just 5K backers are needed to unlock these three first-ever offerings for $250. Additional tiers will be announced on Friday, 7/23 during the Mattel & WWE Elite Squad Fan Panel on the Comic-Con YouTube channel, and the crowdfund will be open on Mattel Creations until Sunday, 8/22.

MATTEL FAN PANEL SCHEDULE

Starting Friday, fans around the world will have the chance to tune in to exclusive panels featuring WWE Superstars, Mattel and MEGA designers, as well as the highly anticipated animated series “Masters of the Universe: Revelation”.

Friday, July 23

Mattel & WWE Elite Squad Fan Panel (11:00am – 12:00pm PT)

The Superstars of WWE and the Mattel action figure design team reveal the most exciting, authentic, upcoming WWE figure releases. Moderated by “The Last Professional Broadcaster” Sam Roberts, the panel features Mattel Elite Squad members Bill Miekina and Steve Ozer, and WWE Superstars Bianca Belair, Johnny Gargano, Dominik Mysterio, and Adam Cole!

Masters of the Universe: Revelation (12:00pm PT – 1:00pm PT)

Netflix and Mattel Television present an exclusive sneak peek at the highly-anticipated animated series “Masters of the Universe: Revelation”. Since its creation in 1982, the Masters of the Universe franchise has become a cultural phenomenon, transcending generations and igniting passion amongst fans around the world. This new action-packed series, which follows He-Man, Skeletor, Teela, and the other classic characters of the Masters of the Universe franchise, picks up where the iconic characters left off decades ago. Now, nearly 40 years later, the new series will delight long-standing fans and introduce a new generation to Eternia and the thrilling, heroic adventures of the Guardians of Grayskull. The cast and creators will discuss all of your questions about reviving this beloved franchise.

Mega Construx Drops New Kozik MOTU Collab and Sneak Peeks! (1:00pm – 2:00pm PT)

Let us, and famed artist, COO of Kidrobot Frank Kozik, introduce you to this year’s Comic-Con drop, the MEGA Collabs.™️ Battle Labbit™️! But not only does this Labbit feature that iconic bubbly aesthetic, but it’s also been stylized after Battle Cat’s appearance in the all-new Masters of the Universe: Revelation. And, as if that wasn’t enough, you’ll also get sneak peeks of our upcoming Halo and Pokémon collector sets, too. Let’s get it!

Saturday, July 24

Hot Wheels: Designing Fans’ Exclusives & What’s On the Horizon (1:00pm – 2:00pm PT)

The team behind the #1 selling toy in the world is here to bring you the latest & greatest in Hot Wheels vehicle design for this year’s [email protected] virtual event! Moderated by Mattel’s Molly Hampton (global marketing manager) and Matt Brutocao (VP global brand marketing), this panel will feature four key Hot Wheels designers Bryan Benedict (director, vehicles product design), Chris Colangelo (manager, vehicles product design), Sam Kok (key lead designer, vehicles packaging), and Matt Gabe (lead designer, vehicles packaging), as they give you a behind the scenes look at the 2021 Mattel Creations Hot Wheels exclusives for [email protected], a look into the upcoming Hot Wheel Unleashed game, release never-before-seen product sneaks, and answer fans most important questions.

Vic
Editor / Writer / Producer For Drop the Spotlight