Loungefly™, Funko’s fan-forward lifestyle brand, today announced plans to celebrate their official debut at South by Southwest (SXSW) with an immersive fan experience (Booth #1235) from March 12-15, 2023. The leading collectible fashion company will also host a celebrity panel with Christy Carlson Romano (Kim Possible, Even Stevens), happy hour event and product showcase for SXSW badge holders.
“Loungefly is excited to celebrate Funko’s first appearance at SXSW by presenting fans with a brand-inspired experience that brings everything they love about fashion, fandom and pop culture to one place,” said Liz DeSilva, Senior Vice President of Creative, Innovation and Vision at Loungefly.
Fans are invited to wander through a photo-worthy experience, offering visitors the chance to explore the latest innovative fashion accessories and trends
through inspired rooms. Select Loungefly accessories will be available for purchase on-site and online at Loungefly.com.
“We’ve made our presence known at San Diego Comic-Con, New York Comic Con and everything in between,” said Derrick Baca, Senior Vice President of Creative, Innovation and Vision at Loungefly. “We’re excited to officially make our presence known at SXSW, while connecting with pop culture fans through our slate of experiences.”
Loungefly’s presence at SXSW will include:
- Immersive Fan Experience (Booth #1235; March 12-15 from 9 a.m. to
4 p.m. CT) – A walkthrough, photo-worthy experience inspired by Loungefly’s newest sensory accessories, including a feel-good room of plush, the flavorful scent of delicious treats and a must-see glow-in-the-dark space.
- SXSW x Loungefly Happy Hour (In front of Booth #1235; March 13 from 3-4 p.m. CT) – Fans are invited to visit the booth for a Happy Hour featuring Loungefly’s creative visionaries as they discuss the newest and most sought-after collectible accessories.
- Celebrity Panel (Austin Convention Center, The Next Stage; March 14 from 2:30-3:30 p.m. CT) – Moderated by StyleCaster Entertainment Editor Sophie Hanson, the brand will host Liz DeSilva, Loungefly’s Senior Vice President of Creative, and actress Christy Carlson Romano for an intimate discussion about innovative fashion trends, fandom, pop culture and finding purpose through passion.
Fans can stay up-to-date with Loungefly’s activities, experiences and products at SXSW by visiting Loungefly.com and following the brand on Instagram, Twitter,
TikTok and Facebook.
WHEN: March 12-15, 2023 from 9 a.m. to 4 p.m. CT
WHERE: Booth #1235
Austin Convention Center, 500 E. Cesar Chavez St., Austin, TX 78701
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ABOUT LOUNGEFLY
Loungefly™, Funko’s fan-forward lifestyle brand, is a consistent source of collectible fashion, known for innovative licensed accessories. From casual fans to major collectors, the brand provides its loyal, ever-growing community with thoughtful designs that allow them to showcase their fandom with everyday wardrobe and accessories. The brand intricately designs quality backpacks, wallets, crossbody bags, apparel and small accessories inspired by the most beloved properties and professional teams. From Disney, Hello Kitty, Harry Potter, Pokémon, Marvel, Star Wars, Peanuts and more to fan-favorite NBA,
MLB and NFL teams, the brand offers wearable options for everyone. Acquired by Funko in 2017, Loungefly has since expanded with Loungefly Apparel, the company’s casual apparel line, and Stitch Shoppe™, a body-positive, high-end apparel line offering sizes XS to 4XL. Loungefly is available online and in specialty stores, boutiques and e-commerce sites worldwide.
