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LAYER New Product Launch: Face mask and wellbeing range

LAYER has devised a strategic brand and suite of packaging for health and wellness start-up Never Go Alone. Founded by fashion’s “patient zero” Nga Nguyen, the brand is fuelled by the unprecedented changes that occurred in 2020 and an ambition to disrupt the wellness space. LAYER worked in close collaboration with the founder over the course of a year on branding, a range of protective products, packaging and art direction.

The Never Go Alone packaging has been designed with a focus on sustainability, and features innovative on-the-go usability features informed by observation of human behaviours to elevate the hygiene experience and inspire new daily rituals. The sanitiser and hand wipe containers are refillable, reducing waste and encouraging users to build an ongoing relationship with the brand.

 
Never Go Alone face mask launch
LAYER x Never Go Alone
LAYER has designed a protective, fashion-forward face mask for wellness start-up Never Go Alone.

The innovative layered mask takes inspiration from the design language of athleisure to encourage use on the move, with a seamlessly bonded construction and adjustable features that offer exceptional comfort. The mask also features interchangeable ear
loops so the user can customise colour and finish to their style and preference. The outermost layer is a highly breathable and lightweight knitted fabric that conceals the filter. This is bonded to an ultrasuede mid-layer that mirrors the curves of the face and gives the mask a sculptural structure while providing soft touchpoints for the skin. The innermost layer is an advanced technical Superfine knit that  incorporates antibacterial fibres for increased protection.

Vic

Editor / Writer / Producer For Drop the Spotlight