LAYER has devised a strategic brand and suite of packaging for health and wellness start-up Never Go Alone. Founded by fashion’s “patient zero” Nga Nguyen, the brand is fuelled by the unprecedented changes that occurred in 2020 and an ambition to disrupt the wellness space. LAYER worked in close collaboration with the founder over the course of a year on branding, a range of protective products, packaging and art direction.
The Never Go Alone packaging has been designed with a focus on sustainability, and features innovative on-the-go usability features informed by observation of human behaviours to elevate the hygiene experience and inspire new daily rituals. The sanitiser and hand wipe containers are refillable, reducing waste and encouraging users to build an ongoing relationship with the brand. |