[Los Angeles, CA | November 8, 2023] — Emerging onto the music scene with an unmistakable blend of authenticity and innovation, JOYNER, the dynamic duo consisting of sisters Summer and Torrey Joyner, has just unveiled their latest single, “New Friends.” This emotionally charged and thought-provoking pop track is a testament to their distinctive sound and poignant storytelling.
JOYNER’s latest offering, “New Friends”, exudes an infectious and danceable vibe that’s impossible to resist. With its pulsating percussion, wavy synths, groovy guitar, and an upbeat tempo, the song transports listeners to the heydays of roller-discos and neon lights. The 80s inspired sound of “New Friends” evokes nostalgia with a fresh and contemporary twist, making it the perfect anthem for modern pop lovers everywhere.
When asked about the inspiration behind the song, the JOYNER sisters shared, “We wrote ‘New Friends’ during a time in our lives where we wanted to be around people who didn’t know us at all. We had just been through a life-altering experience and wanted to be anonymous. There’s something exciting about getting to start over. This song is about turning your sadness into optimism and becoming someone new.”
In the visually captivating music video for “New Friends,” JOYNER teamed up with director Brad Besser, drawing inspiration from an old arthouse film shot in 1958. Filmed in a warehouse in DTLA, the video is a series of bursts of photographs, showcasing the duo donning several “new looks” representing the need for a new identity, as the song lyrics read, “I need a new life; it’s nothing personal, I’m different now.”
“New Friends” is the second single from JOYNER’s upcoming album, set for release in early 2024. The song follows the sisters’ deeply personal track “Ted Lasso,” which delves into their experience coping with the loss of their mother. Their music is marked by its emotional depth, relatable themes, and unique sonic arrangements, creating an unparalleled connection with their audience, a trend which can be expected to continue with their upcoming album.
Fans should follow JOYNER online to keep up with new music and announcements as the release of their anticipated album approaches.
About JOYNER
Every artist goes through a rebirth, for sisters Summer and Torrey Joyner that evolution began with a life changing experience that altered their world forever.
JOYNER’S highly anticipated debut album traces the story of the year following the loss of their mother. From painful grief, to falling in love, and becoming someone new, the album is a free fall into the unknown of starting over.
Full of dreamy synth-pop tracks that will make you want to cry and dance your lil face off, ultimately the record is about finding happiness again.
“The journey of grief isn’t all sad, but it’s deep. Making this body of music was our cocoon as we each became someone new. Happy, sad, madly in love, this record captures it all with a kaleidoscope of color.”
JOYNER ONLINE
