With the help of RAIN Bottling Company, FreeWater, the world’s first free beverage company, provided free spring water to various communities in Philadelphia earlier this month, following a mass water bottle shortage

(AUSTIN, TEXAS – April 20, 2023; source: Juice Consulting) — Earlier this month, Austin-based startup FreeWater brought 40,000 bottles of water to Philadelphia, Pennsylvania, distributing the water for free to the underserved communities in town. This mission was in response to a mass shortage of water bottles caused by panic buying after a chemical spill had leaked into the nearby river system. With the help of RAIN Bottling Company, thousands of water bottles were allocated to aid food insecure families and the homeless. Additionally, FreeWater teamed up with local nonprofits Caring for Friends and Mission Philadelphia to help store, allocate and distribute the water. FreeWater staff was on site to help as well, donating water to The Everywhere Project, Charles Foundation, Philadelphia Masjid, Triumph Baptist Church, and many other organizations. For more info on FreeWater, see www.freewater.io.

“The teamwork, coordination and collaboration of this project epitomizes the incredible power of our MISSION statement,” said Steve Grosswald, Executive Director & Founder, Mission Philadelphia. “Thanks to all of the great people who contributed to help our Water Insecure Neighbors in Need.”

With this incident in Philadelphia, and with similar incidents across the United States in the past few years, it became evident to the FreeWater team that there may be a constant situation with municipalities dealing with a national disaster or other type of urgent crisis having access to clean water. To be better prepared for future disasters, FreeWater will be establishing an ongoing coalition to create an inventory of water to be able to respond immediately to water crises. More information to be announced.

FreeWater offers an innovative, eco-friendly, BPA-free product as a new type of advertising medium with 10 cents from each beverage helping build water wells for people in need; the company has already financed two water projects in Kenya by distributing free spring water in the USA. Their mission is to put the highest quality products in consumers’ hands for a negative price since the water is free and ten cents per beverage is donated to charity.

“FreeWater is a beautiful example of how there’s an advertiser for everyone,” said FreeWater Managing Partner Jacob Gordon. “Using the blank canvas approach to the design of the packaging, coupled with QR codes, allows for limitless possibilities to connect with consumers. It’s a reminder that with creativity and innovation, even the simplest of products can make a big impact.”

The groundbreaking startup has quickly become an international phenomenon through their social accounts with 200,000,000 organic impressions. TikTok in particular became a viral success, as their engaging video content attracted huge interest worldwide. Their top performing video alone was viewed by 34,000,000 people and liked by 5 million users. The video even became a meme and inspired thousands of TikTok users to share their own videos. To see a video about this campaign, click here.

“If you take our social media alone, a brand advertiser would have to spend a budget between 10+ million USD to gain such an exposure,” said Cliffords. “But again, we did not spend a penny, it’s all organic.”

FreeWater also pushes to make not only water but other products “free” across the globe.

“Free vending machines will be a key role of FreeWater’s future distribution model,” said Cliffords. “Our mobile app will allow users to 1-3 free drinks/snacks per person daily,” With the right location, free vending machines will be restocked daily and each location will donate between $10,000 to $36,000 to charity annually.”