Danimals® and SEGA® of America team up for 30 years of Sonic the Hedgehog!

Spirited Bongo Becomes Playable Video Game Character For The Very First Time And Sonic The Hedgehog Invites On Danimals® Smoothies And Yogurt For A Limited Time

White Plains, New York. May 19, 2021  – Danimals® announces today a promotional partnership with  SEGA of America  to celebrate the 30th anniversary of Sonic the Hedgehog: Fans will have the opportunity, for the first time ever, to customize their characters in the mobile game  Sonic Dash  by downloading the game via a QR code on Danimals packages featuring the image of Sonic Dash, or directly from the App Store and Google Play. Players will receive the legendary Danimals brand mascot, Bongo, as a playable character in addition to the ability to unlock the special Pirate Sonic and Captain Shadow characters.

If you don’t know Bongo, he’s the Danimals children’s totem animal: this adventure enthusiast lives in a magical treehouse, where he plays all day with his friends. With Bongo, children are in charge, parents are prohibited and fun always comes first!

“Danimals is pleased to team up with SEGA to celebrate the 30th anniversary of Sonic the Hedgehog,” said Kallie Goodwin, Vice President of Danone Family and Wellness Brands. “Making Bongo a playable character in Sonic Dash is a big first, for Danimals as well as for SEGA. We’re sure Sonic and Bongo will be true friends: the two are mischievous and transport children to an energetic world of endless possibilities. We are excited to be a part of this milestone and continue to provide kids with nutritious and delicious snacks with adventures full of surprises and action! ” 

For a limited time, Sonic will appear on certain packaging of Danimals smoothies and gourds. Fans will be able to download Sonic Dash by scanning the QR code behind the Sonic packaging: they will receive Bongo as a playable character after completing the tutorial level. Special versions of Pirate Sonic and Captain Shadow can be obtained in-game by collecting all four anniversary items on the track, including the Danimals Smoothie Pack.

“Danimals is a household name in the food and drink industry, and one of the favorite brands of children around the world; we’re happy to team up with them for Sonic’s 30th birthday! Said Ivo Gerscovich, Chief Brand Officer for Sonic the Hedgehog & SVP of SEGA of America. “By integrating Sonic Dash into the packaging, we are able to offer Sonic fans a new way to collect characters in the game and experience Danimals like never before in the Sonic universe. “

Download Sonic Dash for free from the App Store and Google Play now, and start searching for Sonic-stamped Danimals packaging as early as the middle of May 2021 for a chance to pick up Pirate Sonic, Captain Shadow, and Bongo in-game. fans can also unlock these rewards by going to  www.sega.com/sonicdash  to download the game!

About Danimals®
Danimals Kids’ Yogurt & Smoothies offers parents a variety of easy-to-eat, fun and nutritious products that their kids will love. Danimals is a good source of Calcium and Vitamin D, contains no artificial colors, no artificial flavors, and no high fructose corn syrup. Danimals fat free smoothies and yogurts are also certified by the Non-GMO Project! Danimals products can be found in the fresh section.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the US distribution subsidiary of SEGA® Corporation, a leading interactive entertainment company, headquartered in Tokyo, Japan. The company develops, publishes and distributes interactive entertainment products for a variety of platforms, including PCs, wireless devices and systems produced by Nintendo, Microsoft and Sony Computer Entertainment Inc.

To learn more about SEGA of America, visit  www.sega.com . To learn all about Sonic the Hedgehog, follow Sonic on  Twitter  and  Instagram , like the Facebook page,   and follow the Twitch  and  YouTube channels  . Visit the official website  www.sonicthehedgehog.com  and don’t forget to explore the SEGA online store at  shop.sega.com  for access to all exclusive products for die-hard SEGA fans. Sonic Dash is developed by HARDlight, a SEGA of Europe studio based in Leamington Spa, UK. For more information, visit  www.hardlightstudio.com.