Austin, TX (February 17, 2023) – Today, global music brand Billboard announced its return to South by Southwest (SXSW) in Austin, TX for three nights of star-studded concerts and an interactive content house featuring intimate conversations with musicians and industry leaders. The events will kick off on Thursday, March 16 and run until Saturday, March 18.
Taking place at Moody Amphitheater at Waterloo Park, Billboard Presents THE STAGE at SXSW will be headlined by rapper and singer Lil Yachty (March 16), Latin superstars Feid and Eladio Carrión (March 17), and electronic music titans Kx5 (Kaskade and deadmau5) (March 18). The concert series will feature opening performances by Lola Brooke and Armani White. Tickets are available for purchase [HERE], with a reserved amount available exclusively for existing SXSW Music and Platinum Badge holders and SXSW Music Festival wristband holders on a first come first serve basis.
In addition to musical performances, several artists will also take part in unforgettable conversations hosted at The Billboard House (800 Congress), with official speakers to be announced in the coming weeks. Taking place on Friday, March 17, the one-day-only interactive content house, will also feature brand activations, one-of-a-kind photo moments, small bites and cocktails, and more. Entry is on a first come first serve basis, with a reserved amount of spaces available exclusively to SXSW Music and Platinum Badge holders and SXSW Music Festival wristband holders.
Event Schedule
Thursday, March 16
- Lil Yachty Presented by Doritos®: On the heels of his new album Let’s Start Here debuting at No. 1 on the Billboard charts across Top Rock & Alternative Albums, Top Rock Albums, and Top Alternative Albums, Doritos® and Lil Yachty will hit the stage and take things to Another Level with an electrifying performance.
Friday, March 17
- Conversations at The Billboard House: This year’s free content house will offer festival attendees the opportunity to experience a series of interactive activations and industry-focused discussions, with speakers to be announced in the coming weeks.
- Feid and Eladio Carrión Presented by Samsung Galaxy: Global Latin superstars Feid and Eladio Carrión will deliver show-stopping performances featuring Billboard chart-topping hits from their albums Feliz Cumpleaños Ferxxo: Te Pirateamos El Álbum and SEN2 KBRN VOL. 2.
Saturday, March 18
- Kx5 (Kaskade x deadmau5) Presented by Carnival Cruise Line: Hot off the release of their debut album Kx5, which features Top 40 and Billboard #1 dance track “Escape,” as well as their record-breaking Los Angeles Memorial Coliseum stadium show that was the biggest ticketed global headliner dance event of 2022, electronic music artists Kx5 will close out the three-night concert series with a can’t-miss dance party that’s sure to bring the crowd to their feet.
Billboard will donate a portion of ticket proceeds to Waterloo Greenway Conservancy, a nonprofit organization that aims to create an urban park system in partnership with the city of Austin. Waterloo Park, the first of the organization’s three phases, opened in 2021 to provide 11 acres of downtown green space, community programming, and performing arts and entertainment at the Moody Amphitheater.
In addition to presenting sponsors, Billboard will be sharing Reels on its official Facebook page across the 3-day experience, and fans will have the opportunity to create custom Facebook Reels with unique experiential activations throughout SXSW.
Billboard will be reporting live throughout SXSW, which takes over Austin from March 10-19. Viewers can tune into the fun by visiting Billboard.com and following @billboard on Facebook, Instagram, and Twitter for the latest news and announcements.
Follow Billboard on Social Media
- Instagram: @billboard
- Twitter: @billboard
- TikTok: @billboard
- Facebook: @billboard
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About Billboard
Billboard is a global music media brand, with a renowned authority among artists, fans, and the industry at large. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues, trends, and the industry’s definitive charts, encompassing the most complete and well-respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene influential industry stakeholders and consumers around important conversations.
ABOUT Carnival Cruise Line
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is proud to be known as America’s Cruise Line, for carrying more Americans and serving more U.S. homeports than any other. Since its founding in 1972, Carnival has continually revolutionized the cruise sector, making a cruise vacation an affordable and popular option for millions of guests. Carnival operates from 14 U.S. and two Australian homeports and employs more than 40,000 team members representing 120 nationalities. Carnival currently operates 24 ships and is in an exciting period of growth, with Carnival Celebration and Carnival Luminosa, which began guest operations in November, and three additional ships joining the fleet by 2024.
About Doritos®
Doritos® believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos® is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos® on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
About Samsung Electronics America, Inc.
With its US Mobile headquarters in Plano, TX, Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including 5G networks, and digital displays.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film & TV screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2023 will take place March 10 – 19, 2023 in Austin. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
About Waterloo Greenway Conservancy
Waterloo Greenway Conservancy is a non-profit organization whose mission is to create and maintain an extraordinary urban park system and a restored Waller Creek, in partnership with the City of Austin, for the benefit of all. The Conservancy renews the natural environment, promotes play, health and wellness, economic vitality and mobility, and engages the community through outreach, education, cultural events, and the arts.
