(AUSTIN, TEXAS – March 28, 2023; source: Juice Consulting) – Juice Consulting is thrilled to announce that this year marks its 16th year in business, and the team is blowing it out with a “Sweet 16” birthday bash that will last all year long. Founded in May of 2007 by industry veteran Heather Wagner Reed, Juice started out as a one-woman shop and has grown into a seven person team of some of Austin’s most passionate PR and marketing savants. This May, the company turns 16, and in lieu of a traditional 15-year anniversary, Juice is hosting a private “‘80s Retro Prom” themed red carpet bash on Friday, May 19 from 7 – 11 p.m. at Native’s ballroom. Featuring a live performance by Austin’s favorite synthwave alien and electro pop artist, Primo the Alien, tunes by local funk master Henry Invisible, and other surprise guests, the evening is sponsored by SPIN Magazine, Native Hostel, Good Wolf Entertainment, Milam & Green Whiskey and FreeWater. Event highlights will include recycled vinyl record art by Gold Rush Vinyl, an ‘80s pop-up photo exhibit by Modern Rocks Gallery, an appearance by Drippy the FreeWater Drop, photo booths as well as complimentary drinks, bites, and more. The event will also feature a silent auction benefiting some of Juice’s current nonprofit clients, including Sonic Guild, Swan Songs, HOME Austin, The Adderley School Foundation, A Chance to Rock and The Quiddity Foundation, among others to be announced. Guests should wear their best prom attire as there will be prizes for best dressed. Though the event is invite-only for clients, media and VIP guests, Juice will be announcing public ticket giveaways via on their Instagram @juiceconsulting in the coming weeks. Space is limited and an RSVP is required. For sponsorship opportunities, please email here. For more information, please see www.juiceconsulting.com.
“In a world with communication trends that move faster than you can say Molly Ringwald, we have had to reinvent ourselves over and over to meet our client’s ever-changing needs,” said Juice Consulting Founder + CEO Heather Wagner Reed. “So this year, we are doing something rad and throwing ourselves a ‘Sweet 16’ celebration that will last all year long. I can’t express how proud I am of what we have built – and it’s a thrill to get to honor and shine a (fluorescent!) light on not only our hardworking team but the clients who have supported us throughout the years!”
Based in Austin, Texas, and known for its work in creative sectors such as music, entertainment, and the arts, Juice has played a pivotal role in the region’s creative landscape. As the agency has continued to grow, it has come to reflect Austin’s vibrant scene, and its client base has expanded to industries such as tech and innovation, national and international government, consumer products, retail, venues, festivals, restaurants and more. The company’s capabilities range from public relations and marketing to red carpet management and VIP activations. See here for a full list of services.
SXSW NEWS:
2023 was one of the most busy SXSW festival seasons ever for the company. This year Juice helped produce four exciting events for SPIN Magazine, as well as represented three Canadian clients including Cirque Du Soleil, Quebec Delegation and M for Montreal (all within Canada House). Juice also handled PR outreach for the first ever South Asian House, Austin-based startup FreeWater, NFT platforms Songbits and Festival Pass, and local music nonprofit Sonic Guild (formerly Black Fret). The company oversaw events for two tech accelerators including the Army Applications Lab and the Defense Innovation Unit, and offered promotional services and curated local introductions by a host of other companies visiting Austin during the festival week. Wagner Reed was also proud to serve on the host committee of the Texas Film Awards on March 3 in Luck, TX.
TEAM UPDATES:
Juice is also thrilled to announce some recent internal promotions. Madison Snelling, who joined the company in 2014, has been promoted to Director of PR Services, overseeing the media outreach team and leading the company’s music and arts projects. Tyler Ostby who joined Juice in 2017, was recently named Director of Operations, spearheading the agency’s day-to-day as well as overseeing all tech and innovation projects. Jacqueline Mackey acts as the company’s Special Projects Manager, heading up community relations and tastemaker outreach, as well as serving as branding lead. Madelyn Coleman and Sophie Niles each serve as an Account Coordinator, handling media relations and project management. Melis Kertmelioglu is a Marketing Coordinator and focuses on digital and marketing strategy.
“Having been a part of the Juice team for over eight years now, I’ve had the privilege of watching it grow and diversify in the types of clients and industries we work with,” said Madison Snelling, Director of PR Services. “I’m really proud of what Juice has accomplished over the last 16 years, the footprint we’ve made in the Austin community and to see what’s next for us.”
“It’s been five years since I started at Juice and it’s been such a rewarding time, especially getting to experience our growth into the tech and business sectors firsthand,” said Director of Operations Tyler Ostby. “There have been so many cool opportunities with huge events, humanitarian projects, and deep work within the community, and it’s only getting bigger as we move forward.”
“I feel like one of our superpowers is the connections we have and our very long-standing, trusted relationships,” said Heather Wagner Reed. “We want to open meaningful and career elevating doors for our clients, and once you become part of the Juice family, those doors always remain open and the value may continue for years to come.”
Accumulating a tremendous amount of real time case studies and having made many industry relationships, in 2019, Juice Founder Heather Wagner Reed joined Austin Community College as an Adjunct Faculty member, teaching a course she created from scratch titled “PR & Marketing for Creatives” in the Music, Business, Performance and Technology program, where she not only mentors her students but also brings in real life experience into the classroom.
“Heather has been an amazing addition to our MBPT department at ACC,” said Tim Dittmar, Department Chair of the Music, Business, Performance and Technology program at Austin Community College. “Not only has she created a unique class for our program, PR & Marketing for Creatives, but has also provided great mentoring to our students wanting to enter the music business. Additionally, she has recently helped to bring Grammy U to our campus. Heather is a unicorn that you need in your orbit!”
“Working at ACC is such an honor and has given me a chance to see workforce development in real time,” said Wagner Reed. “Juice has hired and worked with many ACC alumni over the years and it is an incredible thing to see the immediate growth they experience after going through the program as well as the doors that open for them.”
“Working for Juice Consulting has been an exciting privilege and a full circle moment,” said Special Projects Manager Jacqueline Mackey. “Not only was I one of Heather’s former students at ACC, but our history goes way back to her days working with Beyoncé. One of my fondest memories is traveling with my mom to Dallas and meeting Heather for the first time at a Destiny’s Child concert. Since working with Juice, it’s been an honor to contribute to many unique projects. Sometimes I have to pinch myself knowing I get to work with extremely talented people, including GRAMMY, Oscar, Emmy and Tony nominated/winning artists.”
“Heather is a valued professional member and longtime board member of the Recording Academy Texas Chapter, serving her music community and the next generation of music makers for over 18 years through her leadership roles in our chapter,” said Christee Albino, Executive Director of the Recording Academy Texas Chapter. “She’s been so generous over the years with her time and Juice Consulting services, and nothing beats the positive energy she and her team share!”
The company will be rolling out announcements in the coming months about new client news, services and more. Stay tuned and be sure to follow Juice on Instagram, Facebook, LinkedIn and Twitter.
ABOUT JUICE CONSULTING:
Austin-based boutique agency Juice Consulting’s mantra is “adding vitality to your campaign.” Best known for goal-driven campaigns that leave no stone unturned, Juice brings high-level PR, strategic marketing, and general POW to its clients, creating authentic buzz around what makes them worthy of mass recognition and spotlighting what makes each unique. Passionate about each and every client, Juice advocates for its roster and leverages community connections and relationships to open doors and broaden horizons. Deeply rooted in the local community, Austin Mayor Steve Adler proclaimed Feb. 8, 2018, as “Juice Consulting Day” in Austin. For more information, please see www.juiceconsulting.com.
ABOUT HEATHER WAGNER REED:
Juice Consulting was founded in 2007 by PR and marketing veteran Heather Wagner Reed in Houston, Texas. Soon after, she opened her Austin office, and what started out as a one-woman consultancy soon became a statewide team. Prior to Juice, Heather served as Senior Product Manager for 32-time GRAMMY®-winning artist Beyoncé, handling her day-to-day management and global marketing coordination for five years, as well as management for many other artists under the Sanctuary Records / Music World Entertainment umbrella. Earlier in her career, Heather worked in Europe for companies such as Universal Music in The Netherlands, Nijenrode University and Disneyland Paris, which laid a foundation for a globally-minded approach in all her work. Heather continues to bring this broad-thinking strategy to all of Juice’s clients today. She is an Adjunct Faculty member at Austin Community College, an 18-year board member of the Texas Chapter of the Recording Academy and an active alumna member of The Texas Lyceum (class of 2010). She also sits on the advisory boards of Sonic Guild and The Adderley School of Performing Arts, and was named a “Top Five Mentor” of Techstars. Finally, she is a passionate partner in the Austin-based startup FreeWater, the world’s first free beverage company.
