ROTTERDAM, the Netherlands, December 20th, 2023 – AddOptics announces the launch of
their groundbreaking prescription encapsulation lenses, designed to fast-forward mass
adoption of Augmented Reality (AR) glasses for everyday consumers.
In a world filled with advanced technology, AR has remained an untapped opportunity.
AddOptics has identified the need for AR smart glasses that blend seamlessly into the world
of fashion, bridging the gap between functionality and style. The ARx SmartLens integrates
displays, light engines, and personalised prescription. While simultaneously providing
protection, durability, visual comfort and style for the ultimate user experience.
Understanding the crucial role early adopters play in realizing the full potential of augmented
reality, AddOptics is specifically targeting individuals who already wear glasses daily, as they
are more likely to embrace smart glasses as an everyday item. By launching smart lenses
that integrate prescriptions and emphasize a sleek, aesthetically pleasing design for
everyday wear, AddOptics ensures that AR glasses cater to this vital user group.
This approach paves the way for mass adoption of AR glasses, as it directly addresses
the needs of those most inclined to adopt the smart glasses first.
AddOptics offers a range of programs for waveguide manufacturers, projector
manufacturers, mass manufacturers, and integrators. Starting with a Proof of Concept,
Addoptics supports their customers throughout the product development stages all the way
to mass production.
“Our launch into the AR market has proved successful already, and interest has already
been seen as there is a lack of availability within the current market for these types of
lenses,” said Joris Biskop, CEO of Addoptics. “Our hybrid manufacturing process allows for
a new wave of socially acceptable glasses to be put onto the market, and our prediction is
that smart glasses will replace smartphones and displays as we know them today.”
AddOptics will present these lenses with a technology demonstration at the Consumer
Electronics Show (CES) in Las Vegas from January 9 to 12, 2024. They will be exhibiting at
the Venetian Expo, Hall G — booth 62100 — Eureka Park
About AddOptics
AddOptics is on a mission to revolutionize the AR industry by creating smart glasses that
merge cutting-edge technology with captivating style. We aim to capitalize on the potential of
early adopters, particularly prescription wearers, to drive mass-market adoption. By working
with us, you’ll be part of an ambitious vision to transform how we interact with the digital
world and establish AR smart glasses as an everyday essential.
