NASHVILLE, Tenn. — High Road Incorporated, a trailblazing force in the touring industry, providing tour trucking services led by CEO, Sharon Lee, is revolutionizing logistics one concert at a time, with an unwavering commitment to the well-being of touring professionals.

With a wealth of experience spanning over two decades, their dedication and exceptional performance are celebrated by their employees, clients, and peers in the industry. Notably, they’ve garnered praise from renowned artists like Måneskin, H.E.R., Dropkick Murphys, Collective Soul, Switchfoot, Meshuggah, and more.

Established in 2016 in Nashville, TN, with a second location in Boston, MA, High Road Inc. reflects Sharon’s commitment to personal core values and a mission to service clients, vendors, and staff while navigating the highways of success. Guided by the philosophy, “No road is long with good company,” High Road Inc. specializes in catering to the unique needs of clients and partners within the music and live events industry.

Sharon’s illustrious career includes spearheading a boutique trucking and logistics company, active participation in Nashville’s emerging artist scene, and contributing to initiatives supporting touring professionals. Her vision and commitment have shaped High Road Inc. into a company embodying the ethos of innovation and integrity, with a strong commitment to giving back to the community and supporting the individuals that are the foundation of the industry.

Sharon stated, “In partnership with ACM Lifting Lives and the Lainey Wilson team, High Road Inc. partnered with Mechanics on a Mission to gift a vehicle to a touring pro during the TCW Day Off event. Meg Miller, Touring Manager for Lainey Wilson, reached out and shared that a member of their crew’s engine had blown and was in need of a vehicle. I reached out to Brian Sweatt, Executive Director of Mechanics on a Mission, to see what we could do to help. Working with these organizations reaffirms the positive impact we can make when the industry comes together.”

High Road Inc.’s commitment to touring professionals is further demonstrated through its active participation in industry events. Sharon moderated several panels at Touring Career Workshop XXI—Balance, featuring well-known industry figures and exploring topics such as Life Balance, Handling Trauma and Grief, The Non-Touring Tour, Making the Money Last, and Getting the Gig, at the Soundcheck Annex in Nashville. The workshop, in its twelfth annual iteration, delved into the theme of “balance,” addressing challenges faced by touring professionals in maintaining well-being both on and off the road.

Contributing valuable insights, Sharon also recently participated in the Live Production Summit’s “Going the Distance Panel” this past January. The panel discussed logistical variances between European and US tours, shedding light on critical aspects impacting tours on both continents. The profound influence of High Road Inc.’s commitment to excellence and steadfast dedication resonates across the company.

For more information on High Road Incorporated, please visit Website, Instagram, Facebook, and LinkedIn.

About High Road Incorporated

High Road Incorporated, founded in Nashville in 2016 by visionary CEO, Sharon Lee, is a trailblazing force in the touring industry, providing tour trucking services throughout the US and Canada. With over two decades of experience, Sharon’s leadership has guided the company in serving clients and partners within the music and live events industry.

Embodying the ethos of their employees, High Road Inc. prioritizes fostering a supportive and cooperative work environment. With a robust background in management and sales, Sharon’s leadership has propelled the company into an exciting adventure marked by the guiding philosophy, “No road is long with good company.”

Originally rooted in corporate events, conferences, and trade shows for 20 years, Sharon’s desire to focus more on concerts and music led to the inception of High Road, Inc. Currently headquartered in Franklin, Tennessee, with a second location in Boston, MA, the company has evolved under Sharon’s strategic guidance.

Dedicated to philanthropy, High Road Inc. actively engages in charitable and community-oriented initiatives. Sharon serves as a board member for the Touring Career Workshop to provide education, connections, and mental health resources. In collaboration with ACM Lifting Lives and the Lainey Wilson team, High Road was thrilled to partner with Mechanics on a Mission to give a vehicle to a touring pro during a recent TCW Day Off event.

High Road Inc. supports artists of all genres and sizes, but caters to a niche market, specializing in indie bands and European and K-pop artists touring North America. The impact of their excellence and dedication is echoed by employees, clients, and industry peers providing services to artists such as Måneskin, H.E.R., Dropkick Murphys, Collective Soul, Switchfoot, Meshuggah, Sleater-Kinney, The Decemberists, and New Found Glory.

At the heart of High Road Inc. is the commitment to the “5 F’s”: friendliness, fun, fairness, family, and faith. Sharon’s leadership style revolves around building a close-knit community within the company, treating employees like family, and fostering open communication. This unique approach has played a pivotal role in defying industry norms, as they boast a remarkably low turnover rate.

“Let’s Tour It Up!”

About Dead Horse Branding

Dead Horse Branding is an award-winning public relations, management and branding agency with headquarters in both Nashville, TN, and Sydney, Australia. Dead Horse Branding creates, designs, and refines each component of a brand, ensuring that the brand will always hit the right chord on every level. Dead Horse Branding’s business model is a cutting-edge management and branding service all-in-house that spans multiple industries, including music, fashion, design, business, culinary, entertainment, fitness, and more. There are 7 primary formulas to branding and Dead Horse does them all under one roof, making them a very competitive branding agency.

Branding is an identity developed through our DH7 branding formula, which includes: strategic planning, logo and image design, photography and visual assets, website design, marketing and social media, publicity, licensing, and distribution. Dead Horse Branding’s brand-building technique has been implemented into the education system in the USA and Australia. Rick Caballo and Melissa Core-Caballo were instrumental in helping to lead Kennesaw State University’s Joel A. Katz Music and Entertainment Business program (MEBUS) as one of top curriculums ranked by Billboard Magazine 2022.

Baha Men, LOVING MARY (Steven Tyler’s solo band), Cyndi Lauper, Hachette Book Group, Simon and Schuster, Bo Diddley Estate, HENDRIX Music Academy, Grammy Winning Mark O’Connor Band, Universal Music Group, MTSU, Sony Music, ACPI Group, Interior Designer Kathy Anderson, Gigi Butler of Gigi Cupcakes, TEDx, NAMM, Songwriting University, Marc Jordan, Music Producer Tony Brown, Jayne Denham, Average Joes Entertainment, Music Expo, Joel A. Katz MEBUS Program, The Today Show, Lionsgate, and Hallmark are some of the brands we have had the pleasure of working within the USA and internationally.

Visit deadhorsebranding.com for more information!