‘Blood Red Son’ is the first single from Ché’s forthcoming album, The Crowned. As Ché gears up for its release, we find her at her most ambitious and gregarious, showing a side seldom seen before, which she gives us a taste of with the lead single and video. 

“The video for ‘Blood Red Son’ is a fever dream of indecision, regret and resolve,” says Ché. “It’s about the moment you realize you have a choice to make, and all the different conflicting emotions that compete for space in your head while doing so. That’s the important bit though. However chaotic and difficult the choice may be, it’s essential for people to have the ability to make it for themselves. When I wrote this song and made this video, the right to that choice, though constantly under attack, still seemed set in stone, at least in my country. Now, as I watch the world stride backwards, I’m realizing more and more that we can’t take these things for granted. Freedom over our bodies is not a given.”

Co-written and produced by Bob Rock and set for release later this year, The Crowned was inspired by Ché’s love of Trip Hop, Folktronica and Soul and has her signature all over it whilst reaching out into new sonic environments. Confidence and determination pulse through the songs, signalling the birth of a new era for Ché. This album tells a story of an artist’s evolution and growth.

Raised in Vancouver by her mother, a plethora of hippie aunts, punk rock uncles and a colourful extended family–think Little House on the Prairie meets The Lost Boys–Ché’s childhood was one of constant creativity and adventure, instilling in her a strong sense of individualism that she took out into the world and onto the stages of local clubs in Vancouver. She lived the troubadour life and became embroiled in the Toronto indie music scene. As she grew and spread her wings, music took her around the world, both as a solo artist and with her critically acclaimed band Casualties of Cool, a joint venture with Prog-Rock behemoth Devin Townsend, who she recently collaborated with again by featuring on his latest album Lightwork, alongside Nile Rodgers.

‘Blood Red Son’ is available now on Spotify, Apple Music/iTunes, and other digital retailers and streaming services worldwide via Icons Creating Evil Art, except for Canada, where it is released independently. For more information, please visit cheaimeedorval.com.