One of the world’s most innovative museums and creative ad agencies to present new AI prototype on March 12
Expect nothing short of fantastical when one of the world’s most innovative museums and one of the most creative advertising agencies come together for a panel discussion at SXSW. The Dalí Museum and Goodby Silverstein & Partners have collaborated for years, using cutting-edge technologies to share the life and work of Salvador Dalí, one of the most influential and forward-thinking artists of the 20th century.
In this thought provoking session, ‘Salvador Dalí, AI, and The Future of Creativity,‘ the panelists will explore how innovation shapes art appreciation, ultimately sharing their vision of the future of creativity as they imagine the evolution of artistic expression in the next half-century.
On March 12, during the panel, The Dalí Museum and Goodby Silverstein & Partners will unveil their latest groundbreaking innovation, ‘Ask Dalí.’ This prototype, powered by several modern Machine Learning models, including GPT-4 and Whisper from OpenAI and Eleven V2 from ElevenLabs, will connect the visitor with the artist like never before, allowing a real-time conversation that is interactive, dynamic, and unpredictable, just like Dalí himself.
“Dalí’s persistence in penetrating the appearance of things to perceive a deeper reality drives our innovative approach to experiential exhibitions and programs at The Dalí,” said Dr. Hank Hine, Executive Director at The Dalí Museum. “Dalí showed us that perception is a creative act. Similarly, The Dalí Museum offers the tools to look at things in a new way and experience the power of the creative imagination.”
In recent years, The Dalí was the first museum to pioneer VR, synthetic media and the use of OpenAI’s DALL-E in their exhibitions. Consistently ranked among the most creative agencies in the world, Goodby Silverstein & Partners was co-founded by Jeff Goodby, Co-Chairman and Partner, perhaps best known for creations like the “got milk?” and Budweiser Lizards campaigns.
Jeff Goodby will be joined on stage by his agency’s Partner and Chief Creative Officer, Margaret Johnson and Director of Creative Technology and AI, Martin Pagh Ludvigsen, as well as Hank Hine, The Dalí Museum’s Executive Director.
What: Salvador Dalí, AI, and The Future of Creativity
Preview: via YouTube
When: Mar 12, 2024, 2:30pm – 3:30pm CT
Where: Austin Convention Center, Room 9AB
Who: Dr. Hank Hine, Executive Director, The Dalí Museum
Jeff Goodby, Co-Chairman and Partner, Goodby Silverstein & Partners
Margaret Johnson, Partner and Chief Creative Officer, Goodby Silverstein & Partners
Martin Pagh Ludvigsen, Director of Creative Technology and AI, Goodby Silverstein & Partners
About The Dalí Museum
The Dalí Museum, located in picturesque downtown St. Petersburg, Fla., is home to one of the most acclaimed collections of a single modern artist in the world, with over 2,400 works representing every moment and medium of Salvador Dalí’s creative life. The Dalí is recognized internationally by the Michelin Guide with a three-star rating; has been deemed a museum that “puts innovation front and center” by CNN Travel; and was named one of the 10 most interesting museums in the world by Architectural Digest. The Dalí’s acclaimed digital experiences have received numerous national and international awards for creative innovation. The Museum is a not-for-profit organization whose mission is to preserve Dalí’s legacy for generations to come and serve as an active resource in the cultural life of the community and the world at large. Open daily at One Dalí Boulevard, St. Petersburg, Fla. 33701, The Dalí welcomes all as unique individuals and is committed to making its collection, exhibitions, building and programs accessible. For more information, visit TheDalí.org or download the free Dalí Museum App.
