AUSTIN, TX (February 27, 2024) – The Cinema Center, the popular film festival hospitality hot spot, returns to Austin, Texas to host its annual 2-day pop-up during the South by Southwest Film & TV Festival. The program’s producers have slated an ambitious 2-day, 7 event run of red-carpet premiere parties for some of the top films of the festival on March 11 – 12, 2024. All events will be conveniently held at a private venue takeover next to the prestigious Paramount Theater that serves as the main red-carpet theater of the festival in downtown Austin, TX.
The Cinema Center will be sponsored by 2024 supporting partners including Sommsation, a luxury wine experience and DTC marketplace with a collection of over 50 top-tier independent wineries. Their sommeliers and concierge specialize in all things wine, including private tastings, travel, hospitality, and bespoke culinary experiences. On-site, Sommsation brings the best of the best of wine country to A-list talent and filmmakers with curated wine tastings featuring acclaimed producers including Halter Ranch and Gundlach Bundschu. At the intersection of artistry and technology, Sommsation will additionally be hosting blind wine tastings with a digital edge, and will feature its virtual tasting experiences and concierge services.
Additional Cinema Center partner, William Grant & Sons will be on-site serving their portfolio of luxury spirits brands highlighted by a mixology centric cocktail menu featuring official spirits partner, Hendrick’s Gin. Specialty libations will include the classic “Hendrick’s & Tonic”, “Hendrick’s Cucumber Lemonade”, “Hendrick’s Grapefruit Collins” with additional cocktails featuring the Milagro Tequila Spicy Margarita, Reyka Vodka Espresso Martini, and the Tullamore D.E.W. Honey Highball. Hendrick’s Gin is imported by William Grant & Sons, Inc., an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Hendrick’s Gin will also be gifting VIPs throughout the experience.
Peroni USA will also be returning to support as the official beer partner as well as premium mixer brand, Q Mixers.
Films being debuting at the SxSw Film Festival and celebrated at the Cinema Center include:
- ARCADIAN” with Nicholas Cage, Sadie Soverall (Saltburn), Jaeden Martin (it, Knives Out), Joe Dixon (The Mummy Returns).
- “THE UNINVITED” with Pedro Pascal (The Mandalorian), Ruffus Sewell (Old, A Knights Tale), Walton Goggins (The Hateful Eight)
- “Duplass Brothers Productions Indie Episodic Showcase” with Mark Duplass (The Morning
- “Diane Warren: Relentless” with Diane Warren (Oscar winner) and other special guests.
- “Little Indian Boy” with Karan Soni, Sunita Mani, Zarna Garg, Harish Patel, Peter S. Kim, and Sas Goldberg
- “DOIN IT” with stars Lilly Singh (YouTuber, Bad Moms), Stephanie Beatriz (Encanto, Brooklyn Nine-Nine), Jessica Clement (Dream Scenario), and others to be announced.
- “IMMACULATE” with stars Sydney Sweeney (Madame Webb, Euphoria), Alvaro Morte (Money Heist, The Wheel of Time)
The Cinema Center is produced by Hollywood Communications and Events agency, Roxstar Entertainment and is an exclusive invite only event series supporting film and filmmakers with unforgettable red-carpet experiences. “We’re thrilled to be back to Austin where the festival is really fully back in full since the pandemic and look forward to celebrating the hardworking filmmakers and Hollywood casts that bring the sizzle to Austin each year”, states David Manning, Executive Producer at Roxstar Entertainment.
Social Media Tag: @CinemaCTR
**This program, its sponsors, and producers are an independent program operating in Austin, TX in support of specific filmmakers and are not affiliated or sanctioned with any official Film Festival nor its trademarks and should not be aligned as such in any coverage **
ABOUT ROXSTAR ENTERTAINMENT:
Roxstar Entertainment is a leading Hollywood service agency specializing in social media, communications, and experiential services.
ABOUT SOMMSATION:
Sommsation is a state-of-the-art wine experience platform and online marketplace connecting consumers with world-class sommeliers and top-tier winemakers from around the world. Artfully arranged wine tastings feature premium wines from independent wineries paired with expert insights from their team of engaging sommeliers. The marketplace provides seamless access to a wide range of exquisite wines not easily sourced or found. Sommsation’s Concierge handles all the details, making it easy to experience the hidden gems of wine from anywhere. Visit www.sommsation.com
About Hendrick’s Gin:
Hendrick’s is an unusual gin created from eleven fine botanicals. The curious, yet marvelous, infusions of rose & cucumber imbue our spirit with its uniquely balanced flavor resulting in an impeccably smooth distinct gin. Hendrick’s Gin. 44% alcohol by volume. Imported by William Grant and Sons, Incorporated. New York, New York. Please drink the unusual responsibly. For further information, visit https://www.hendricksgin.com/us/.
