New York, NY (March 8, 2023) – With SXSW almost upon us, The British Music Embassy, today shares final details, including set times, for its highly 8 days of events (see below). SXSW’s venue for break-out UK music stars, will once again host the best in new British music at The Courtyard at 4th (formerly Cedar Street Courtyard).

The British Music Embassy’s 12 showcases run from Saturday, March 11 to Saturday, March 18, split between four daytime and eight night-time shows. The BBC, Consequence, Licks Magazine tipped artists such as Brooke Combe, ALASKALASKA, Lime Garden will take to the stage, as well as multiple artists featured in NME’s ‘100 Essential Artists for 2023’, including Balming Tiger, Crawlers, Heartworms, Panic Shack, and Redolent. This year The British Music Embassy is also presenting, with BBC Music Introducing, the first ever BBC 1xtra Introducing showcase featuring British artists of color, on Thursday, March 12. The showcase includes R&B, Soul, and Aftrobeat artists Bellah, Miraa May, Obongjayar, Samm Henshaw, SIPHO, and Yazmin Lacey. Throughout the eight days, The BME will once again highlight the creativity and diversity of the British music scene, which annually makes the showcases the place to be during SXSW.

All 50+ live performances will be powered by Bowers & Wilkins Sound System, with the world-renowned audio brand’s custom built, one-of-a-kind PA system bringing its revered True Sound to the live music stage.  This will be the first live appearance of Sound System in over five years, having previously featured at some of the world’s leading music festivals including Primavera Sound and WOMAD, as well as on tour with Jamie XX.

The British Music Embassy also offers networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.

The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade, The Ivor Academy, The MMF’s Accelerator program, PPL, PRS for Music and PRS Foundation, in association with ATC, Bowers & Wilkins, Marshall, Production Park, Belfast City Council and media partners Consequence and LICKS Magazine.