BURBANK, Calif. (July 15, 2023) – Costumed characters, including grim grinning ghosts featured in the film, joined the special guests at this evening’s “spirited” celebration of Disney’s frighteningly fun summer movie “Haunted Mansion” at The Disneyland Resort.
The event was sponsored by State Farm, Zillow, Mars, Dolby, Michaels, New Orleans & Company and Generation Tux.
Everybody who attended was able to ride the Haunted Mansion attraction in Disneyland’s New Orleans Square, before seeing the movie at the Hyperion Theater at Disney’s California Adventure.
An earlier stunt for Disney’s “Haunted Mansion” took place at Disneyland on June 24 when the film’s stars LaKeith Stanfield, Owen Wilson and Jamie Lee Curtis served as “honorary Disneyland cast members” working at the Haunted Mansion attraction and surprising the park’s unsuspecting guests. https://youtu.be/7GbYiaL7ZTo
Inspired by the classic theme park attraction, Disney’s “Haunted Mansion” is about a woman and her son who enlist a motley crew of so-called spiritual experts to help rid their home of supernatural squatters. Directed by Justin Simien, the film features an all-star cast ensemble cast including LaKeith Stanfield, Tiffany Haddish, Owen Wilson, Danny DeVito, Rosario Dawson, Chase W. Dillon and Daniel Levy, with Jamie Lee Curtis and Jared Leto as The Hatbox Ghost. The film’s producers are Dan Lin and Jonathan Eirich, with Nick Reynolds and Tom Peitzman serving as executive producers. The film opens in theaters on July 28.
ABOUT THE SPONSORS:
STATE FARM – State Farm is collaborating with The Walt Disney Studios to celebrate its new frighteningly fun film, Disney’s “Haunted Mansion” with a new campaign including custom content, titled, “Property Damage” that underscores the quality service State Farm provides and that State Farm is there for customers and their “what-ifs.”
ZILLOW – Zillow’s collaboration with Disney’s “Haunted Mansion” is an extension of their new national brand campaign and further highlights that customers can do more on Zillow than just search for their home – they can connect with a top local agent who can help them get the (unhaunted) home of their dreams. With a co-branded ad, digital assets, and on-site premiere activation, Zillow continues to celebrate top local agents who help home shoppers get home. Learn more at Zillow.com.
MARS – Our world is a better place when it’s full of smiles. For more than 100 years, Mars Wrigley has been inspiring moments of everyday happiness through our much-loved, iconic treats including M&M’S®, TWIX®, SNICKERS®, DOVE®, SKITTLES® and STARBURST®. With rigorous testing for safety, taste and quality, we ensure that the world of tomorrow will have even more smiles and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
DOLBY – Dolby Cinema offers guests the complete Dolby movie experience. Dolby Cinema unlocks the emotional impact of every film, allowing you to see the subtle details and ultra vivid colors of Dolby Vision, and hear the immersive sound of Dolby Atmos. With Dolby Cinema, you will feel like you’re inside the Haunted Mansion, as heart-pounding scenes are brought to life with Dolby Atmos and stunning visuals pop onscreen with Dolby Vision. Dolby Cinema is specially designed to elevate every type of movie experience – and “Haunted Mansion” will be no exception.
MICHAELS – The Michaels Companies, Inc. is the best place for all things creative, with 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. As the leading Halloween destination, Michaels offers one-stop shopping to inspire all Halloween lovers to bring their spooky dreams to life. For store locations or to shop online, please visit www.michaels.com.
NEW ORLEANS & COMPANY – New Orleans & Company is the official destination marketing and sales organization for the New Orleans tourism industry. Our mission is to inspire, promote, and encourage travel to our city for the economic, social, and community benefit of New Orleans and its people. These efforts continue to support New Orleans’ culture by providing more career opportunities than any other industry in the region and by generating revenues to fuel a vibrant economy in which all residents can find a path to prosperity. www.NewOrleans.com.
GENERATION TUX – At Generation Tux, we’re revolutionizing suit and tuxedo rentals with a high-tech, high-touch approach. Create your look online, get the perfect fit, and have it all seamlessly delivered to your doorstep. Stand out at your next formal event with Generation Tux.
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