Paramount+ is a total household offering that features iconic franchises and beloved characters. The magic of the Mountain of Entertainment™ campaign is that the service’s unmatched content offering is showcased in an authentic and interesting way that draws in consumers. Paramount+’s The Lodge is the next iteration of the campaign, offering a unique and immersive experience that brings Paramount Mountain to life. 

As The Lodge makes its way to SXSW 2024, the experience will welcome festival goers with a cabin-like vibe where they can relax and sip on refreshments before continuing their adventure. On the Clive Bar’s first floor, guests will feel like they just stepped into the heart of Chicago’s South Side where they can pose for a photo on the stoop and enjoy a sweet treat in celebration of THE CHI (Paramount+ with Showtime). Attendees will also notice an unmissable pink room, where they can step inside the world of MEAN GIRLS (2024) and try a themed cocktail, called ‘The Plastics’, all the while taking a read through the infamous Burn Book. HALO fans will encounter the mystical Covenant artifact, the relic of an alien civilization. Upon leaving the artifact’s sanctum, fans will have the opportunity to explore costumes and props from the set and snag exclusive HALO-branded mirror sunglasses.

Location: The Clive Bar (609 Davis St, Austin, TX 78701)

Dates and Times: 

• Friday, March 8 from 4PM to 12AM (all consumers, Badge Access Priority)

• Saturday, March 9 from 12PM to 7PM (all consumers, Badge Access Priority) & 8PM to 11PM (SXSW Badge Holders)

• Sunday, March 10 from 12PM to 7PM (all consumers, Badge Access Priority) & 8PM to 11PM (SXSW Badge Holders)

• Monday, March 11 from 12PM to 7PM (all consumers, Badge Access Priority)

Just up the stairs, SXSW loyalists will be welcomed back to the INK MASTER chair to celebrate the artistry and passion behind tattoo culture, and get their very own temporary airbrush tattoo while they’re at it. Wandering on the second floor, they will find themselves at the heart of the final frontier and be able to step onto the iconic bridge of the U.S.S. Discovery. With ambient lighting and high-tech displays, consumers will feel like they’ve stepped into the shoes of a Starfleet captain from STAR TREK: DISCOVERY commanding a vessel in the far reaches of the galaxy while they pose for a picture.

The LAWMEN: BASS REEVES space overlooking Rainey Street will give attendees the opportunity to engage with and step straight into history to see if they are on Bass Reeves’ WANTED list or if they are on the right side of the law before leaving with a U.S. Deputy Marshal badge. Guests will also be able to snap a photo in front of the Paramount Mountain and be invited into The Lodge Confessional, an interactive booth where they’ll share their thoughts, strategies and personal experiences just like the cast of SURVIVOR with a chance to make it onto the show’s official social media channels.

In addition to exploring the most celebrated titles on Paramount+, attendees will experience the world of CBS Sports at The Paramount+ Pub. Here, they will play various games such as the hook and ring toss or a UEFA Champions League themed soccer ball challenge, all while sipping on sports-inspired cocktails. The sports-themed bar will also showcase locker displays with fan-favorite jerseys, balls and team paraphernalia.