Throughout the weekend, The Lodge will be taking over Rainey St.’s The Clive Bar (609 Davis St., Austin, TX 78701) with a vibrant slope-side hub of celebratory experiences themed to Paramount+ originals and franchises including 1923, Star Trek, Grease: Rise of the Pink Ladies, Rabbit Hole, School Spirits, Fatal Attraction and more.

The Lodge is the next iteration of the record-breaking Mountain of Entertainment campaign, delivering the ultimate “mountain lodge” atmosphere for fans at three cities in the U.S.: Mammoth (3/4-5), Austin for SXSW 2023 (3/10-13) and Steamboat (3/17-19).

Guests can immerse themselves in the Mountain of Entertainment with this three-story pop-up, where they can enjoy custom cocktails at the built-out 1923 Speakeasy Bar, spacey speakeasy Star Trek 10 Forward Bar and Ice Cave sports bar celebrating Paramount+ Sports. Creative photo-ops themed to Grease: Rise of the Pink Ladies, Beavis and Butt-Head much more will also be on display.

Add this to your SXSW List!