Loki Makes Worldwide Debut at New York Comic Con Before Arriving in Times Square, Adding a Little Mischief to the World’s Greatest Wax Museum
NEW YORK, NY (October 6, 2022) – Loki, God of Mischief, is teleporting straight to Madame Tussauds New York in Times Square after an official debut at New York Comic Con. The Loki figure is inspired by his character from the quintessential ‘Battle of New York’ sequence featured in Marvel Studios’ The Avengers (2012), making New York City the perfect home for The God of Mischief. To celebrate the arrival, Madame Tussauds placed the Loki figure in front of Grand Central Terminal, an iconic view immediately recognizable by Marvel fans as the site of the battle and one of the most historic New York City landmarks. The notorious Asgardian trickster is sporting his classic headpiece, glowing scepter and green and gold cloak. No, this Loki is not shape-shifting, but strikingly based on the likeness of English actor Tom Hiddleston.
“We’re so excited to introduce everybody’s favorite villain, Loki, into the Hall of Heroes,” said Madame Tussauds New York Marketing Executive Ben Shapiro. “The Loki figure will live around the corner – but never in the shadow – of his brother and frequent foe Thor. We know fans of the Marvel Cinematic Universe will be beyond thrilled to encounter the mischievous Prince of Asgard at Madame Tussauds New York.”
Each figure created by Madame Tussauds represents people, characters and icons who have reached the top of their field or made a significant impact on the world or within the pop-culture zeitgeist. As one of the all time favorite arch-supervillains turned anti-hero in the Marvel Cinematic Universe, Loki is the perfect character to receive the ‘royal’ wax figure treatment and stand amongst other Marvel Super Heroes, including Black Panther, Spider-Man, Thor – God of Thunder and the legendary creator Stan Lee. Tom Hiddleston’s iconic character is featured in more than six feature films, as well as the eponymous role in the live-action series Marvel Studios’ Loki (2021) on Disney+.
“Our teams at Marvel and Madame Tussauds have been working together for years to bring some of our most iconic characters to life, so we’re thrilled to see Loki join their lineup of Marvel Super Heroes for fans to see for themselves in New York,” said Brian Crosby, Director of Themed Entertainment Development at Marvel. “We can’t wait to unveil the first look for this Loki figure during New York Comic Con this year at the Marvel booth.”
This latest wax figure installation comes on the heels of the recently added Marvel Universe 4D cinema experience and an expansion to the MARVEL Hall of Heroes, both part of a multimillion-dollar investment into North America’s flagship Madame Tussauds attraction.
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ABOUT MADAME TUSSAUDS NEW YORK
Voted as one of New York’s most unique attractions, Madame Tussauds invites you to pose “in a moment in time” with our famous fun figures of internationally renowned musicians, A-list stars, sports legends, world leaders and more. New for 2022, step onto the red carpet with Dwayne “The Rock” Johnson and Bad Bunny. Plus, Madame Tussauds New York’s Glow Gala is packed with 19 celebrities including new and never-before-seen wax figures of Ariana Grande and P. Diddy. With more than 85,000 square feet of interactive entertainment, including the expanded MARVEL Hall of Heroes and the new Oval Office Experience, the world-famous attraction is bigger and better than ever!
For more information, visit the website at madametussauds.com/new-york/ and on Facebook.
About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s number one and the world’s second-largest visitor attraction operator, Merlin operates more than 140 attractions, 23 hotels and 6 holiday villages in 24 countries across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2022 MARVEL
