New York, NY: March 13, 2023: Today, 88rising, the pioneering and internationally-renowned music and media company amplifying Asian talent and culture, Goldenvoice, the Los Angeles-based company behind concert events like Coachella and Stagecoach, and The Bowery Presents, the leading East Coast concert promoter, announce the first-ever 2023 Head In The Clouds New York Music & Arts Festival. It’ll take over Forest Hills Stadium in Queens, New York City on Saturday May 20 and Sunday May 21, 2023 notably taking place during Asian Pacific American Heritage Month. Registration launches today at 10am ET here. Registration pre-sale goes live on Friday March 17 at 10AM ET, while general on-sale follows Monday March 20 at 10AM ET here.
This marks the first time the Head In The Clouds festival has branched out to a new market in North America following a successful run in Los Angeles [2018-2019, 2021-2022] and 2022 festivals in Jakarta and Manila. It also represents a homecoming for 88rising, which was founded in New York City back in 2015. The hallowed ground of Forest Hills Stadium also celebrates its 100th anniversary this year.
This year, Head In The Clouds New York Music & Arts Festival will be partnering with non-profit organization Heart of Dinner, an organization directly addressing food insecurity and isolation experienced by Asian American seniors—two long-standing community issues heightened by the pandemic. The festival will be donating $1 per ticket to Heart of Dinner and working with them on activating on-site. More information below.
The lineup includes headliners NIKI, Rich Brian, ITZY, Beabadoobee, DPR Live & DPR Ian, MILLI and XG. Plus, artists such as Masiwei, Atarashii Gakko!, P-Lo, Raveena, Warren Hue and many more.
Full 2023 Head In The Clouds New York Lineup:
Saturday, May 20
ITZY
Rich Brian
Beabadoobee
MILLI
Akini Jing
DUMBFOUNDEAD
FiFi ZHANG
Hojean
ISOxo
Paravi
Raveena
Spence Lee
Warren Hue
Sunday, May 21
NIKI
DPR Live
DPR Ian
XG
Atarashii Gakko!
Dabin
Knock2
LØREN
Masiwei
P-Lo
VEEGEE
WOLFTYLA
Yeek
In previous iterations, Head In The Clouds (Los Angeles) has hosted everyone from Joji, Rich Brian, Jackson Wang, and Keshi to Illenium, Audrey Nuna, Japanese Breakfast, Zedd, Kaskade, (G)I-DLE, Niki, and more.
About 88rising:
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally, for the first time, to Jakarta Indonesia and Manila Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean MiyashiroPreviously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
About Goldenvoice:
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery and Frost Amphitheater. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 2,000 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments.
About The Bowery Presents:
The Bowery Presents, an AEG Presents company, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. Since its inception, The Bowery Presents has been a purveyor of true artist development and consistently strives to work with artists like LCD Soundsystem, Brandi Carlile, Gary Clark Jr., Khruangbin, Leon Bridges, Maggie Rogers and Lake Street Dive to grow from performing in intimate clubs to performing in sold-out arenas. As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually. For more information, visit www.bowerypresents.com.
About Heart of Dinner:
Founded in NYC at the onset of COVID-19, Heart of Dinner’s mission works to directly address food insecurity and isolation experienced by Asian American seniors—two long-standing community issues heightened by the pandemic. The underserved Asian American Elder population have historically been overlooked across the nation, where oftentimes low-income and homebound seniors live in socioeconomic, cultural, and linguistic isolation. Heart of Dinner curates and sources culturally thoughtful and nutritious food, then assembles the essential ingredients inside uniquely illustrated brown bags with handwritten love notes attached in the Elders’ native languages to respect, honor, and dignify the cultural nuances across the Asian diaspora. The signature Heart of Dinner care packages are all hand-delivered to Elderly recipients in need for the nourishment of their physical, mental, and emotional well-being.
