XSET, the revolutionary lifestyle gaming organization, and Samsung Galaxy, the internationally recognized industry leader in technology, today announced a dynamic partnership aimed at elevating the gaming experience and empowering women in the industry. The collaboration will debut at New York Comic Con (NYCC) with an immersive activation featuring special appearances by the XSET QUEENS.
This strategic alliance aims to enhance the gaming experience with a particular focus on empowering women in the industry. By combining Samsung’s advanced mobile technology with XSET’s cultural influence, the partnership creates new opportunities for female gamers to showcase their skills and creativity. The collaboration, spotlighting talents like the XSET QUEENS, will encourage broader representation and inspire the next wave of diverse gaming enthusiasts. XSET and Samsung Galaxy are taking concrete steps towards a more inclusive and innovative gaming community.
The partnership will make its IRL debut at New York Comic Con (NYCC), October 17-20 at the Jacob Javits Convention Center. Samsung Galaxy is creating an immersive onsite experience that offers gaming enthusiasts hands-on interactions with cutting-edge devices. Visitors to the activation can look forward to:
– XSET QUEENS Meet and Greet: Special appearance by XSET’s Aliyah Will on Saturday, October 19
– PUBG MOBILE Battle Royale: An adrenaline-pumping elimination competition showcasing Galaxy Z Fold6
– Lone Survivor Photo-Op: A unique opportunity for fans to capture their NYCC memories using state-of-the-art Samsung technology
– Exclusive Giveaways: Chances to win premium Galaxy products, including the revolutionary Galaxy Z Fold6 and the immersive Galaxy Buds3 Pro
Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America, commented, “Samsung Galaxy devices are designed to make a difference by breaking down barriers and empowering users to pursue their passions. Partnering with XSET affords us the opportunity to bring our innovations to the next generation of female content creators, including gamers, athletes, musicians, and many others. With its unparalleled gaming experience, and the countless ways the device seamlessly fits into users’ lives, we know Galaxy Z Fold6’s incredible hardware, software, and Galaxy AI innovations will empower these creators to reach new heights.”
“This partnership with Samsung Galaxy represents a pivotal moment for XSET and the gaming industry as a whole,” said Bryanna Goecke, Chief Revenue Officer of XSET. “Together, we’re not just advancing technological innovation; we’re redefining what it means to be a gamer in today’s world. The XSET QUEENS embody the spirit of innovation and diversity that both our brands champion.”
The NYCC activation marks just the beginning of the XSET and Samsung Galaxy partnership. Fans can look forward to a series of unboxing videos featuring XSET QUEENS, showcasing how Galaxy Z Fold 6’s powerful performance, long-lasting battery, and immersive display will help them take their gaming to the next level. Additional collaborations, content, and events will be announced in the coming months.
