Ahead of the annual celebration on July 31, Warner Bros. Discovery Global Consumer Products (WBDGCP) has announced a host of retailer promotions in honor of Harry Potter’s birthday. Every year, fans delight in celebrating the day with Butterbeer and “Happee Birthdae Harry” cakes. This year, WBDGCP has collaborated with major retailers to host promotions, product collections and free online and in-store events, and marketing to engage more consumers than ever before.
Following are promotions, events and merchandise offered at major retailers:
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Walmart: Walmart will have online marketing with a paid media campaign onsite and offsite including products such as matching Wizarding World plates and napkins , a collectible Polly Pocket compact, and an 8″ Harry Potter Doll gift set, perfect for your ultimate birthday celebration
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Barnes & Noble will host Harry Potter-themed activations with more than 300 stores offering in-store events for shoppers with free coloring pages, trivia handouts, a free Harry Potter-themed pen, and more (while supplies last). Special “Happee Birthdae” merchandise available for purchase (above) includes a tote bag and a phone Popsocket.
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Macys: In its flagship stores, Macys will offer shoppers photo opportunities with lifesize Funko Harry Potter figures. Fans can find this special opportunity at the following stores: San Francisco (Union Station), Dadeland (Miami), and Chicago. Additionally, Macy’s social media will have a Harry Potter takeover and Macy.com will showcase the beloved wizards birthday online with special birthday-themed content, products like the Crest Varsity Mini Backpack and trivia.
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HSN: Wands at the ready! HSN invites you to a celebration of Harry Potter’s Birthday on July 31st with a magical collection of Harry Potter-themed merchandise. With featured products including accessories, home décor, collectables, food and more, there is sure to be something for every wizard, witch or Muggle. The exciting collection will highlight products from brands such as Moby Fox, Mackenzie Limited, Northwest and Spectrum Noir. Prices in the product assortment range from $19.99 for the Harry Potter Official Cookbook to $99.95 for a Mackenzie Limited birthday cake. Tune-in live to HSN at 4 p.m. (ET) on July 31st or visit HSN.com to shop the full collection of Harry Potter themed merchandise.
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Books a Million/2nd & Charles: On Saturday, July 27th, Books a Million/2nd & Charles will host an early celebration of Harry’s Birthday. All 200 store locations will participate and offer Harry Potter-themed games, activities, and fun for all ages. Visit www.booksamillion.com/storefinder, www.2ndandcharles.com/harrypotterevent or call your local store for details and event times. Fans who can’t make it to the celebration fans can still celebrate with a great selection of products including kits from Insight Editions to make their own chocolate wands and golden snitches.
July 31st is not only Harry Potter’s birthday, but also (on his eleventh birthday) it marks the day he received his acceptance letter from Rubeus Hagrid to Hogwarts School of Witchcraft and Wizardry. This pivotal moment set the stage for Harry’s magical adventures. Fans worldwide celebrate this occasion by re-watching the films, re-reading the books, hosting themed parties, dressing up as witches and wizards, and engaging in trivia contests.
About The Harry Potter Franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including five theme park lands at Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store – Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
