Europe fit for the Digital Age – Italy at CES 2022


ROME/LOS ANGELES, Jan 3, 2022 – The Italian Trade Agency (ITA) at CES 2022 is helping to drive Europe’s Digital Decade and seeking international partnerships to ensure the security and resilience of its digital supply chains and deliver global solutions.


Advances in AI are making their way across all products and services we interact with. Our cars are outfitted with tools that trigger automatic braking, platforms such as Netflix proactively suggest recommendations for viewing, Alexa and Google can predict our search needs, and Spotify can recommend songs and curate listening lists much better than we can.

The EU Commissioner for the Internal Market Thierry Breton said: “AI is a means, not an end. It has been around for decades but has reached new capacities fueled by computing power. This offers immense potential in areas as diverse as health, transport, energy, agriculture, tourism or cyber security.” 

The Italian Institute of Robotics and Intelligent Machines (I-RIM) focuses on Inter-Action Technologies (IAT) that are at the basis of Artificial Intelligence systems and designed to act on the physical environment, to perceive, understand and modify it. “We – complementary to Information and Communication Technologies (ICT) – are addressing the problem of producing a new generation of intelligent devices capable of collaborating with people and interacting with the environment. Thus providing the missing link between the digital and physical world in which we live,” Antonio Bicchi, President of I-RIM, said. “Italian Robotics stand out internationally for two fundamental aspects. Firstly, the industry has deep roots – the first welding, assembly and measurement robots were introduced by Italian manufacturers. Secondly, in the international rankings, Italy ranks at the top, behind the United States. This represents a highly prestigious ecosystem for Italy.”

The Italian Pavilion at CES2022 is a rich parterre of Italian and international Best Practices in the Robotics and AI sectors with 10 tech companies present.

About the Italian Trade Agency
Since 1926, the Italian Trade Agency, with 79 offices worldwide, has been the Italian government agency entrusted with the mission of promoting trade between Italian companies and foreign markets. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.