NEW YORK (Feb. 27, 2025) – Música Mexicana powerhouse Tito Double P unveils his latest single, “Tattoo,” a soul-stirring track that dives deep into the pain of heartbreak, regret and self-destruction. Exploring themes of longing, nostalgia and emotional turmoil, “Tattoo” encapsulates the struggle of moving on from lost love. With its poignant storytelling and evocative melodies, “Tattoo” cements Tito as one of the most compelling voices in the genre today. “Tattoo” alongside the official music video are now available on all streaming platforms.
In “Tattoo,” Tito Double P paints a raw and intimate portrait of a man tormented by the past. The lyrics chronicle sleepless nights filled with haunting memories of a lost love, as he drowns in nostalgia, flipping through old photos and videos. Despite attempts to numb the pain with fleeting distractions, the sorrow remains, etched into his soul like a tattoo. The chorus intensifies his anguish, as he wonders where his partner has gone, acknowledging that while he remains trapped in his grief, she is moving on and building a new life without him. Against the backdrop of traditional música Mexicana sounds, the song’s haunting refrain reinforces this painful realization, leaving listeners with a lingering sense of melancholy.
TO WATCH THE VIDEO CLICK HERE
The music video for “Tattoo” visually mirrors the song’s themes of emotional entrapment, longing and the inescapable mark of love. It opens with two women playing a video game on the couch, passing the controller back and forth. On the television screen, Tito Double P appears, symbolizing the emotional games being played. The scene then shifts to a woman getting a tattoo, only for her to be mysteriously drawn into the screen, trapped in the same surreal space as Tito as if caught in a dream. As the video progresses, it alternates between Tito singing in a dark empty room illuminated by dim flashing lights and the woman dancing in the same space, both present yet separated, unable to connect. The video then cuts back to the two women on the couch still playing, but now Tito sits in a fully lit room with the woman who was getting the tattoo, blurring the lines between reality and illusion. Haunting imagery, like ink dripping down the woman’s hand, enhances the dreamlike aesthetic as fragmented memories of love flash on screen. The story concludes with the woman waking up, realizing her time with Tito was only a dream, while he is left to face the painful reality that he is truly alone.
Tito Double P has quickly emerged as one of the most exciting voices in música Mexicana, making a major impact with his debut studio album, INCÓMODO. The 21-track LP, packed with star-studded collaborations featuring Peso Pluma, Grupo Frontera, Gabito Ballesteros and more, debuted at No. 1 on Billboard’s Top Latin U.S. Albums chart and continues to dominate. INCÓMODO has secured a spot in Spotify’s Top 10 Global Albums chart and has remained there for six consecutive months following its release. The album currently holds the No. 11 spot on Spotify’s Weekly Top Albums Global and No. 2 on Spotify’s Weekly Top Albums Mexico. Named one of Billboard’s Latin Artists to Watch in 2025, Tito is set to embark on his first-ever U.S. tour this March, with stops in Atlanta, New York, Houston and Las Vegas. He will also be honored with the Impact Award at the 2025 BMI Awards. With 24.5 million monthly Spotify listeners, he ranks No. 19 on Spotify’s Weekly Top Artists Global, No. 58 on the Billboard Artist 100 and No. 26 on the Billboard 200™ Albums chart. His influence is undeniable, with six songs in Spotify’s Weekly Top Songs Mexico top 20, including “7 Dias” at No. 1, “ROSONES” at No. 4, “NADIE” at No. 5 and “Dos Días” at No. 12. With a skyrocketing career and undeniable talent, Tito Double P is proving to be a defining force in música Mexicana.
